Every so often, an old story finds a new lease of life on a news website thanks to social media and the ‘most read’ stories panel. In the wake of the Paris terror attack, for example, social sharing caused a story about an attack in Kenya to begin trending — many of those sharing it didn’t realise that it had happened seven months earlier.
The problem is a symptom of the permanence of digital information. Old newspaper stories and broadcast bulletins never had to deal with this problem — but those organisations do now.
This week the problem recurred during the UK election campaign, as a video clip of Labour leader Jeremy Corbyn from last November began trending on the BBC website too. Continue reading