Marcus Bösch, the editor of the Understanding TikTok newsletter, has put together a checklist for “when a meme is everywhere and you’re unsure whether to cover it, contextualise it, or leave it alone.” (PDF version here).
The checklist — M.A.T.T.E.R. — covers six things to consider: Meaning, ‘Affect’ (emotion), Type of format, Temporality, Ethics and relevance.
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