Tag Archives: MATVIC

An exercise in interactive thinking

I’ve just run through an exercise with my class of students from the MA in Television and Interactive Content at Birmingham City University. The exercises are intended to get them to think about the web as more than just a repository of content, but a platform that people use in different ways depending on who they are and what they want to do.

I thought I would share them here – for my own record if nothing else.

What’s your topic – who is your userbase?

Most editorial productions begin with a topic, and an angle on that topic. They also have a particular audience in mind, which dictates the tone that is taken in its production: a documentary aimed at 5-year-olds is going to have a very different tone to one aimed at 25-year-olds, even if the topic is the same.

This gives you the People bit of the POST method I’ve written about previously – the starting point for everything that follows.

From there then you can identify

  • The objectives of those people*.
  • How you might help those people meet those objectives (the strategy and technology)
  • Which of those strategies match your own objectives – or those of the person you’re pitching to

*In the original POST method the objectives are yours, but I would suggest starting with users’ objectives because you need a mutually beneficial outcome.

Here’s how it works in practice: Continue reading