Are journalists confusing gamification with serious games? Andrzej Marczewski, an expert and thought-leader in the field, tells Alex Iacovangelo that he thinks that journalists should first learn the difference.

“I spend a lot of time splitting the definitions up. Gamification gets a bad name because people think that it is a catch-all for any attempt at non-entertainment related use of games or game mechanics.

“Really, it is just about using game elements in non-games – not making them. Serious games are different.”

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