Another set of questions from a student (based on a discussion I did on Radio 4’s Today programme with Will Hutton) which I am answering in public:

1) What is the difference between monetising content and monetising audience?

What a great question. Monetising content means selling content or, more often, a container of content. So most news organisations sell a ‘newspaper’ as much as ‘news’. Although wire services like PA sell ‘news’ and, sometimes, ‘information’, their clients ultimately re-sell that as a print package. Continue reading →