8% of Telegraph.co.uk traffic from social sites
Telegraph.co.uk gets an amazing 8% of its visitors from social sites like Digg, Delicious, Reddit and Stumbleupon, Julian Sambles, Head of Audience Development, has revealed.
The figure explains how the Telegraph is now the most popular UK newspaper site.
75,000 visitors a day
The Telegraph had about 28 million unique visitors in March, which means social sites are sending it almost 75,000 unique visitors a day.
Search engines are responsible for about a third of the Telegraph’s traffic Julian also revealed – or about 300,000 unique visitors a day.
This means the Telegraph gets 1 social visitor for every 4 search ones – an astonishingly high ratio.
You can read more of what Julian said about the Telegraph’s social media strategy here. The statistics were originally given for an article on social sites on FUMSI.
There’s also the matter of the expenses story that it has been touting this week, garnering links from across the media and presumably promoting its search authority. Great content will always attract eyeballs.
He gave me the figure a month or so ago so it predated the expenses stuff …
This is good and i’m not entirely surprised seen as the Telegraph is very popular any way, but i had no idea how many people actully read it or at least went on it.