Another day, another set of questions from a journalism degree student - this time, one of my own, Azeem Ahmad. If you want to help him by answering the questions, post your comments below.
How important is blogging to you, and your business?
If my ‘business’ is education and freelance journalism, then: enormously important on every level: generating ideas, gathering information, publishing stories and ideas, and marketing and distributing those and, I suppose, myself as a journalist and (*cough*) academic. I find conversation extremely helpful in working through ideas and finding new information, and blogging is a wonderful way of having that conversation with some very well informed and intelligent people. I hope it makes me more intelligent and well informed in turn. (more…)
May 10, 2008
Brazil correspondent Gabriela Zago looks at the variety of metrics for evaluating the popularity of blogs. A Portuguese language version of this is available here.
There are many ways to measure a website’s success. Some use a more quantitative approach, and others are more qualitatively based. You can say a weblog is popular for many reasons, such as:
- traffic (page views, visits, visitors),
- discussions (comments, trackbacks, linkbacks),
- position in search engines (page rank),
- readership (feed subscriptions, blogroll presence) and
- reputation (a more subjective approach, based on what people think of a website, and the qualifications of the person that writes for it).
If you obtain all that data and construct rankings based on these different types of information, chances are that not all blogs ranked will appear in the exact same position in each one of the ranks. (more…)
May 7, 2008

Just when I thought I’d put the 21st century newsroom to bed, along comes a further brainwave about conceptualising newsgathering in an online environment (the area I covered in part 2: Distributed Journalism). It seems to me that the first stage for any journalist or budding journalist lies along two paths: subscribing to a reliable collection of RSS feeds (and email alerts); and exploring a collection of networks. The first part is passive; the latter, more active. So I’ve called it, tongue-in-cheek, “Passive-Aggressive Newsgathering”. But if that sounds too Woody Allen for you, you could call it “Aggregating-Networking Newsgathering”.
Not quite as catchy, though, is it? (more…)
April 21, 2008
Part four of this five-part series looks at how interactivity forms the basis of true online journalism, and explores ways to think about interactivity in practice. This will form part of a forthcoming book on online journalism - comments very much invited.
In his 2001 book Online Journalism, Jim Hall argues that, in the age of the web, interactivity could be added to impartiality, objectivity and truth as a core value of journalism. It is that important.
Interactivity is central to how journalism has been changed by the arrival of the internet. Whereas the news industries of print, radio and TV placed control firmly in the hands of the publishers and journalists, online you try to control people at your peril.
It is important to remember that people use the web on devices - whether a computer, mobile phone or PDA - with cultural histories of usefulness or utility, very different to the cultural histories of television, radio or even print.
People go online to do something. Companies that help with that process tend to prosper online. Those that attempt to curtail users’ ability to do things with their content often find themselves on the end of a backlash.
News is, of course, a service. But up until now news organisations have been under the mistaken impression that it is a product. The web is reminding them otherwise.
What is interactivity?
Interactivity is not video, or ‘multimedia’; it is not flashy bells and whistles. At its core, it is about giving the user control. (more…)
April 15, 2008
That’s the question Birmingham Post reporter Joanna Geary has been asking herself, and has come up with the following rather lovely graphic:

Clickon the image for a larger, more readable version - you’ll see she’s looking for availability of email contacts, use of things like maps, blogs, bookmarking, video (is that interactive? Or multimedia?), email newsletters, mobile alerts, RSS, podcasts, chats, forums - and Twitter: “I know it’s not yet a mass communication device but I think it’s a good indicator of those who are thinking about the development of the market” (more…)
April 7, 2008
Charlotte Dunckley is a final year journalism degree students who has already launched a fanzine and is in the process of turning it into a commercially viable magazine - Things.
She recently popped in for an ad hoc tutorial and I asked her about her web strategy.
“I don’t have a website,” she replied.
“But you have a blog?”
“Yes.”
“Facebook?”
“Yes. And a MySpace page. With 800 friends.”
“So you do have a web strategy.” (more…)
March 27, 2008