Why multimedia? It forces your competitors to credit you

[Keyword: , ]. Jeff Jarvis has been speaking to Ed Roussel, head of online for the Telegraph, “about the paper-site’s scoop last night on the hiring of BBC Chairman Michael Grade by struggling ITV”, providing an insight into the workings of the newly integrated newspaper:

“Roussel said the Grade story was a model for how it should work on a new
platform that can cut across all media and tools: The story went online at 9:50
p.m. and in no time, they put up audio and video and more content, forcing those
competitors listed above to attribute the news to the Telegraph. Roussel said
there is no more debate about putting stories online first. “

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Paul Bradshaw lectures on the Journalism degree at UCE Birmingham media department. He writes a number of blogs including the Online Journalism Blog, Interactive PR and Web and New Media

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