Why multimedia? It forces your competitors to credit you

[Keyword: , ]. Jeff Jarvis has been speaking to Ed Roussel, head of online for the Telegraph, “about the paper-site’s scoop last night on the hiring of BBC Chairman Michael Grade by struggling ITV”, providing an insight into the workings of the newly integrated newspaper:

“Roussel said the Grade story was a model for how it should work on a new
platform that can cut across all media and tools: The story went online at 9:50
p.m. and in no time, they put up audio and video and more content, forcing those
competitors listed above to attribute the news to the Telegraph. Roussel said
there is no more debate about putting stories online first. “

Save this story on del.icio.us / Digg this story

Paul Bradshaw lectures on the Journalism degree at UCE Birmingham media department. He writes a number of blogs including the Online Journalism Blog, Interactive PR and Web and New Media

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.