English national newspaper Twitter accounts continue to grow – but at an ever slower rate, according to the latest figures for the 130 accounts I’m tracking:
- July to August growth: 17%
- August to September growth: 17%
- September to October growth: 13.1%.
- October to November growth: 8.3%
These 130 accounts had 1,801,811 followers on November 2nd, up by 137,568 from 1,664,243 on October 1. Of that increase, 95,007 (or 69%) was for the @guardiantech account (which benefits from being on Twitter’s suggested user list).
(NB the Telegraph has renamed its @TelegraphScienc account, so this month I’ve restated October’s figures to be for 130 accounts – I thought it had deleted it when I downloaded the latest figures.).
The biggest mover was @MirrorFootball, up 11 places to 81st (from 455 to 809 followers), suggesting the Mirror is finally making some use of Twitter (most of its other accounts are near the bottom – and only appear to have moved up a place due to the demise of the Telegraph’s Science account).
The full spreadsheet is here or you can see the iframe below.
does this account for followers of individual journalists employed at different publications? sure, double counting, but those would be highly engaged followers, no?