I am speaking to the various digital heads at the major magazines for an overview of the industry as we approach 2010.
Emanuela Pignataro, head of Conde Nast Digital UK, spoke of relaunches and a new focus on social media.
What are you working on now?
We are focusing on the relaunch of CNTraveller.com – version two of this site is due to go live at the beginning of December with exciting new services. In addition we are looking ahead to early 2010 where we are working towards unveiling an evolution of the successful men’s quality lifestyle site, GQ.com.
What is the biggest challenge you are currently facing?
The ability to keep innovating and investing in spite of the current economic climate. We have shown consistent investment over the past two years – this year alone we have launched a brand new website – wired.co.uk, as well as relaunching CNTraveller next month, and we will be continuing this investment in order to ensure we stay ahead of the competition.
What do you hope to achieve in 2010?
A robust social media platform which can support our editorial content and increase user engagement