Having a critical awareness of narrative concepts and techniques can help journalists report in a more engaging — and a more ethical — way.

In the video below, made for students on the MA in Multiplatform and Mobile Journalism and the MA in Data Journalism at Birmingham City University, I talk about what research tells us about narrative’s impact on audiences of news, how concepts like the ‘Law of narrative gravity‘ can make us more aware of potential negative impacts, and how using concepts like genre and audience can help when adapting to new platforms.

This video was first made for students on the MA in Multiplatform and Mobile Journalism and the MA in Data Journalism at Birmingham City University and is shared as part of a series of video posts.