Online Journalism lesson #6: Interactivity

I’ve been rather tardy about getting all of these online, so here’s the 6th of my presentations from the Online Journalism class of Spring 2009, looking at Interactivity. Much of what I talk about here is also in my lengthy post on the topic:

Is the Mirror selling links to Moneyextra.com?

The Mirror wants to watch out – as it looks like it’s selling links, even if it isn’t (as I first posted here and which later went hot on Sphinn). Several stories on the mirror.co.uk site share all these characteristics, and must look extremely suspicious to Google:

  • All the stories contain three links to the same MoneyExtra page.
  • All the links use different anchor text.
  • The text happens to be competitive search terms.
  • MoneyExtra isn’t mentioned in the article itself.
  • They were all published in August.

There’s nothing wrong or illegal about selling links if that is what they’re doing. But it’s likely to get you penalized by Google if they spot it as it’s done to manipulate their search results for SEO reasons (Google counts the number of links to a page as a measure of its importance).

Pages on Mirror.co.uk from August

Now let’s look at several pages from Mirror.co.uk.

Headline: Sorting out the best credit card rate

This page from 20th August contains three links to the MoneyExtra credit cards page, using the link text “best credit card rate in the UK”, “best credit card” and “credit cards”. There is no mention of MoneyExtra in the article.

Headline: Why do credit card providers offer credit cards with 0% interest?

This page from 20th August contains three links to the MoneyExtra credit cards page, using the link text “credit card providers”, “0% credit card interest rates”, and “0% credit card deal”. No mention of MoneyExtra in the article.

Headline: Best credit card transfer: Does one size fit all?

This page from 5th August for once contains, er, three links to the MoneyExtra credit cards page, using the link text “best credit card”, “0% balance transfer rate” and “best credit card balance transfer rate”. Again, no mention of MoneyExtra in the article.

Headline: Is it too late for debt management in England?

This page from 20th August contains, er, three links to the MoneyExtra debt page, using the link text “debt management”, “debt” and “debt advice”. There is no mention of MoneyExtra in the article.

Headline: What is ‘government debt management’?

This page from 20th August contains, guess what, three links to the MoneyExtra debt page, using the link text “Government debt solution”, “debt management plans” and “debt”. There’s no mention of MoneyExtra in the article.

Something a bit different!

This page is a bit different. It’s from the 20th August, naturally. But it contains FOUR links to the MoneyExtra car insurance quotes page – and mentions MoneyExtra in the article!

Some other pages

Other pages from August (not the 20th this time) which contain three links to a specific MoneyExtra page but which don’t mention MoneyExtra in the article include: this one and this one and this one (OK, that one’s only got two links) and this one (as has that one) and this one.

Conclusion

As I say, there’s nothing wrong with selling links, and there’s no actual evidence that that’s what the Mirror is doing. However, this looks like the sort of pattern you’d see with sold links – so the Mirror wants to watch out it doesn’t get hit by a penalty by Google.

Data and the future of journalism: what questions should I ask?

Tomorrow I’m chairing a discussion panel on the Future of Journalism at the first London Linked Data Meetup. On the panel are:

What questions would you like me to ask them about data and the future of journalism?

Gawker offers a personalised news experience

Gawker, the popular news aggregator network, has launched an aggregator for its internal sites. Users can specify what topics from each network they wish to see, and then they are given a unique url with that content aggregated.

There are two places news will be consumed in the future, editorially aggregated sites like Gawker, or The Huffington Post and machine aggregated platforms like Techmeme and Google News. Gawker Hybrid appears to be a splendid blend of the benefits of both worlds.

You can sign in via Facebook Connect, or your Gawker profile – and then you’re instantly presented with an easy to customize view:

Customizing my Gawker Experience

Customizing my Gawker Experience

Very cool. You can even see my hybrid site here. (Sign up for the service by clicking “Hybrid” in the menu bar on any Gawker site.)

Thats really interesting – what does that profile say about me? That I’m an avid gamer, interested in tech gossip, and geeky stuff. That profile actually sums me up really well [sadly] — is this a fantastic method of pushing this is who I am?

Gawker Hybrid is great addition for users – not only do you get to consume all the news you care about from a single page, you can even avoid content you don’t want to see – perhaps you hate NFL? Or don’t want to see Valleywag coverage on Gawker.

This will however have a negative impact on Gawkers public traffic numbers – as, obviously, you need to visit fewer sites and therefore Gawkers page views will decrease. Naturally Gawker can counter this with better targeted (= more valuable) adverts. Gawker can target specialist adverts to exact types of people. Maybe thats Xbox 360 Games + Car Reviews, or NBA + PC Games. Factor this with logging in via Facebook Connect [sex – age – etc] and you have a stellar targeting platform.

Its a pity Gawker left it to the user to decide which content topics they read – it feels like the next step for this service is a machine learning “you voted this story up, how about this one?” and allow the user to have complete personalization without being constrained via arbitrary topics.

My key question is who powers this service, and can any blog network utilize this technology?

Do you find these services useful? Leave a comment with your gawker hybrid profile!
(Disclaimer: I am the CEO of a personalised newspaper called Broadersheet.)

How much local council coverage is there in your local newspaper? – help crowdsource the answer

Are local newspapers really wimping out on council coverage? Sarah Hartley would like you to help her investigate council coverage in local newspapers:

“After responses to the debate about council “newspapers” prompted so many comments … about local papers dumbing down and failing to cover civic issues at the expense of celebrity trivia, I suggested on this blog carrying out some sort of a survey to see whether that was truly the case.

“This alleged withdrawal of bread-and-butter reporting hasn’t been my experience of working on regional papers in northern England and Scotland, but, maybe times have changed or other regions have different stories to tell?”

Sarah’s investigation began on her blog with the Darlington & Stockton Times (of 7 eligible pages, the equivalent of 2 are concerned with local council stories) before I suggested she use Help Me Investigate to crowdsource the research.

If you’d like to help and need an invite contact Sarah, leave a comment here, or request an invite on Help Me Investigate itself.

UK newspapers add 213,892 Twitter followers in a month

National UK newspapers had 1,471,936 Twitter followers at the start of September – up 213,892 or 17% on August 1 (when they had 1,258,044 followers).

You can see the September figures (orignally posted here) below or here.

I have more Twitter statistics here.

Taking cues from Citizen Science

One rap against citizen journalism is that there is always a possibility that it isn’t accurate or credible. Unmonitored, unmoderated blogs can get it wrong. Well, so can traditional journalists, but with blogs, it’s harder to hold someone accountable, and erroneous information is that much trickier to retract.

Would it help then, to look for ideas in a field where inaccuracy is barely tolerated, if at all? The media should be able to tap into crowd wisdom for credible content if, as Dan Schultz notes, “members of the scientific community, a professional group that arguably maintains higher standards for verification than journalism, are trying to harness the crowd in the same way that we are.”

Citizen science has been effectively used in one main way – collection of data, which is then used by scientists for contextualization, analysis and consolidation with experiments and previous scientific literature.

Be it recording the dates of Spring’s first lilac blossoms, or counting the number of eggs in bird nests, citizens are contributing in meaningful ways, so scientists can then then use this for more specialized tasks, like assessing the information thus obtained to study the impact of global warming or the influence of human activity on wildlife.

Perhaps, the closest counterpart to this use in journalism is something akin to WNYC’s crowdsourced project to track price gouging in New York City or the Shropshire Star’s map of fuel prices. In both these exercises, citizens were not expected to do much more than report their daily observations.

Since scientific research usually requires a high level of education and training, the tasks get divided neatly between professionals and dabblers. As Schultz points out, in the case of science, “professionals have bigger and better things to do; it doesn’t make sense for a PhD to use a million-dollar telescope to look at something that a hobbyist could view using a thousand-dollar one, especially when there is so much of the universe left to unlock.”

This is not to say that such a clear definition would not work for journalism. In fact, citizen journalism pioneer Jay Rosen has often said that division of labor is essential for crowdsourced journalism projects. In WNYC’s case, citizens were responsible for collecting information that was put together in a story. In more complex investigative projects, the public is given the task of perusing documents, as is happening with The Guardian’s investigation of the MP’s expenses scandal.

Another idea would be to outsource so-called “fluff” journalism to the public (self plug warning). Many sites are already implementing this, by allowing citizens to post blogs and articles on lifestyle and recreational topics. Schulz suggests hyperlocal content as one such department where citizens can often do a good, if not better, job than reporters.

One of the main problems is that unlike scientists, journalists–irrationally or not–are in constant fear of being replaced by amateurs. Hence, they seem more hesitant to solicit citizen help. The fact that journalists are losing jobs, however, has more to do with the lack of revenue-generating mechanisms on the Internet than it has to do with bloggers posting content online. In fact, by recruiting audiences to act as eyes and ears for news organizations, the latter would actually save costs and be able to divert resources toward more specialized reporting.

Secondly, in the case of scientific crowdsourcing or citizen science, there is a distinct classification of contributors and their scope of contribution–as identified by what professionals, amateurs and citizens can do. This leads to a clear division of labor, which is not quite possible in journalism, at least in the way it is being practiced right now. While there is no doubt that journalism needs a special set of skills and training, it’s not rocket science, quite literally.

Amateurs contribute toward citizen science in significant ways by performing unspecialized tasks. In the case of bloggers, on the other hand, short of traveling to a war zone (with some exceptions) they are pretty much doing–or attempting to do–what professional journalists routinely do.

The solution is not to curb bloggers and independent journalists, however. It is to produce the sort of in-depth, high-quality journalism that makes newsroom journalism “special.” In order to have clear-cut division of labor, professionals merely have to offer a product that makes use of the creativity and resources that are available to them. And in the process, they can implement projects that involve the lay public so the latter can do what they do best.

Maps on news websites – an overview

The following is part of a chapter for a forthcoming book on online journalism. Contributions welcome.

Maps have become a familiar part of the news language online due to a number of advantages:

  • They provide an easy way to grasp a story at a glance
  • They allow users to drill down to relevant information local to them very quickly
  • Maps can be created very easily, and added to relatively easily by non-journalists
  • Maps draw on structured data, making them a very useful way to present data such as schools tables, crime statistics or petrol prices
  • They can be automated, updating in response to real-time information

News organisations have used maps in a number of ways: Continue reading

The CollegeJourn global reporting project

“How does the healthcare on my University campus compare to the healthcare at other Universities?”

That is the focus of CollegeJourn‘s first collaborative data-gathering project, an idea that has rapidly gained momentum in just one week.

Some background on CollegeJourn: Founded by Ben Leis (@benleis) in January of this year, CollegeJourn started out as a Twitter hashtag chat for journalism students, educators and practitioners for the furtherance of ideas on remodelling journalism education to suit a rapidly changing industry.

With burgeoning popularity, the hashtag chat switched to a chatroom hosted on collegejourn.com, taking place at 8pm EDT every Sunday evening. I set up a parallel chat at a more amenable time of 8pm BST for European participants, also hosted at collegejourn.com, in March.

Last week, the idea of a global collaborative project for student reporters was floated. The first, a ‘hard-news’ data-gathering assignment, would go hand-in-hand with the second, a thematic feature piece exploring the history of a word or concept in the relevant location. You can find CollegeJourn transcripts to catch up on here.

For the first part, participants would gather data relevant to their location on a particular topic, collaborating with those investigating the same in other locations as they go. On or before the deadline, reporters would bring their findings together for use in one (or more, depending on findings) finished publication.

In the second-part of the assignment, contributors would file their feature pieces as a news-feature accompaniment, allowing for creative interpretation across the globe and likely producing some interesting interpretations. The accompaniment to the investigation above is “What does ‘health’ mean in your location?”.

Sarah Jackson (@sarahsodyssey), involved in the chat on the night, blogged about her dream of a ‘global collaborative journalism project’ here. Suzanne Yada (@suzanneyada), moderator of the US-based chat, later said, ‘we’re breaking out of the naval-gazing. Let’s stop talking about journalism and do some journalism’.

As a platform for the collaboration, we will use HelpMeInvestigate.com. Aside from the benefits of working alongside a highly-skilled virtual newsroom, HMI allows us to easily break the investigation down into digestible challenges and see the progress of others working on the same thing. UPDATE: Click here for Help Me Investigate group.

For group communication, we will be using the newly-acquired Publish2 network, Wired Journalists. Click here for the CollegeJourn group. Weekly catch-up chats will also be held on Sundays, 8pm BST (3pm EDT), at collegejourn.com. All welcome.

Even though the (very) new UK Student Publication Association is in it’s earliest stages, I would urge them to jump on board for this project. As an organisation that seeks to work to ‘support student publications and their contributors by offering guidance, knowledge sharing, links in to the industry’, this would seem to be the perfect opportunity to develop alongside similar networks.

Likewise, I would urge anyone who’s as excited about this as us to get involved. By the nature of the project, we’re wanting contributors from all corners of the globe to join in, so do get in touch.

Feel free to come along to our Sunday chats and join our Wired Journalists group. Presuming you’re on Twitter, send a message to @suzanneyada, me (@JoshHalliday), @sarahsodyssey or tag your tweet with #collegejourn to jump into the conversation. We’ll look forward to hearing from you!

What kind of Twitterer are you?

Here’s a bit of fun for a Friday. Here are 9 types of Twitter user that I reckon exist – you might be able to think of more. I’ve not included spammers and bots because, not existing, they won’t be reading this. So… which one are you?

The Conversationalist

You follow a couple dozen people who mostly follow you back. Most of your tweets start with @. Twitter is the new Facebook to you.

The Polymath

You follow a few thousand people. Twitter is just one big pool of potentially interesting stuff to you, and you’re followed largely by people who feel the same way. Most of your tweets start with RT. Twitter is the new Google Reader to you.

The Networker

You follow a few hundred people, most of whom work in your industry or you know professionally. You try to keep track of most of what they’re saying and your tweets are a mix of replies, retweets and remarks. Twitter is the new LinkedIn for you.

The Broadcaster

You follow half a dozen people who either work with you, or are actually you on another Twitter account. Most of your tweets come from Twitterfeed and end with three dots and a URL. The @ sign never appears in your Twitter stream. Twitter is the new blog for you. With comments disabled.

The Fan

You follow a couple dozen people, mostly DJs and TV personalities, who all ignore your @ messages. You found out about Twitter on the radio and although you talk to your friends about it, you don’t talk to your friends on it. Twitter is the new gossip magazine for you.

The Experimenter

You probably plugged your plant into Twitter or something. It sounded like a good idea at the time.

The Marketer

You follow a few thousand people but never read anything that they say. Your biography includes WORDS IN CAPITALS and reads like you vomited up a pile of business cards. A few hundred people have followed you back by mistake. To you, Twitter is the new email newsletter.

The Misanthrope

Your updates are protected. You never let anyone see your updates. Actually, you never post any updates but no one knows that. Your Twitter account exists purely to annoy people – to you, it’s the new ‘Do Not Disturb’ sign.

The Dabbler

You heard about Twitter on TV, signed up to the site, posted one tweet and wondered why nothing happened. You’ve since forgotten all about it but in 9 months time one of your friends will start following you and it will all make sense. Twitter is the new Friends Reunited to you.

What kind of Twitterer are you?(online surveys)