Tag Archives: advertising

Guardian wants ‘proper reporters’ for video and plans to invest 15 million online

Journalism.co.uk reports on The Guardian’s plans to invest £15m in its online operations and ‘big plans’ for video – “to take advantage of its advertising potential” (that old chestnut). Apparently Guardian Films, its television production company, has grown “rapidly over recent months to a point where it now broke even”. It seems broadcast-trained journalists can now look to the print sector for employment too:

“Guardian editor Alan Rusbridger told conference that £1 million would be invested in video production and hiring experienced production staff.

“Currently self-taught reporters and camera people put projects together.

“We don’t think we can go forward without proper resources and reporters,” he said.

Meanwhile, the move to use the web to target overseas markets continures, with the Guardian intending “to launch an American version of its Comment is free portal as part of its bid to be the world’s leading voice of liberalism.”

More behavioural targeting for advertisers as Times revamps website

Times website 19 April 2007MediaWeek has lots of blah about the Times revamp meaning ‘upgrading’ audio and video (whatever that means) and “more analysis” (you need to ‘revamp’ a website to do that?). But what’s this hidden in par 2?

“Zach Leonard, digital media publisher of Times Online, said the site would also offer more contextual and behavioural targeting for advertisers and sponsors.”

Sounds like that’s the real headline story here.

UPDATE (Feb 6): There’s an ‘ask the designers’ feature at Times Online where they explain the process of the redesign, including the reason for that strange lime green. Georgia works well but it is very ‘now’ and may start to date in a few years…

UPDATE (Feb 9): There’s even more at Press Gazette on the systems that are being used to integrate print and online, to handle comments, and the future plans around video and archive content.