More behavioural targeting for advertisers as Times revamps website

Times website 19 April 2007MediaWeek has lots of blah about the Times revamp meaning ‘upgrading’ audio and video (whatever that means) and “more analysis” (you need to ‘revamp’ a website to do that?). But what’s this hidden in par 2?

“Zach Leonard, digital media publisher of Times Online, said the site would also offer more contextual and behavioural targeting for advertisers and sponsors.”

Sounds like that’s the real headline story here.

UPDATE (Feb 6): There’s an ‘ask the designers’ feature at Times Online where they explain the process of the redesign, including the reason for that strange lime green. Georgia works well but it is very ‘now’ and may start to date in a few years…

UPDATE (Feb 9): There’s even more at Press Gazette on the systems that are being used to integrate print and online, to handle comments, and the future plans around video and archive content.

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2 thoughts on “More behavioural targeting for advertisers as Times revamps website

  1. Pingback: Martin Stabe » links for 2007-02-06

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