“In the virtual world a year only lasts three months,” a manager once sighed. The innovations keep on coming very quickly indeed on the web, and a success story can turn into a tale of shattered dreams within months. Kazaa and ICQ were once extremely popular, for instance, but are now only marginal players on the web.
This high speed of innovation doesn’t mean that you cannot draw any lessons from the past. For example, Pablo J. Boczkowski was examining three online projects at American newspapers already in 1999 and 2000, but the conlusions he drew are still applicable. Continue reading