Tag Archives: future

Should a community editor be a magazine’s first hire?

Mollie Makes magazine - image from Specialist Media Show

Mollie Makes magazine - image from Specialist Media Show

Interesting strategy by Future’s Mollie Makes magazine, which mirrors the way I teach online journalism (community first, then content, then platform):

“Future employed a Community Editor to engage with the online craft audience and build a buzz in the months leading up to the launch of Mollie Makes. Continue reading

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Six reasons why magazines have a future

“The future of magazines is glorious,” said Simon Wear of magazine house Future UK, wrapping up the industry event ‘What Happens to Magazines?’ held in London lon Monday. “Both print and online,” he added.

He would say that, though: Future has been selling a successful 1.7m magazines a month through the recession with its hobby and geek-lad magazines. As written elsewhere, you could call 2008 the Year of the Niche title as people look to do things at home, cheaply, or the things they love most during the economic downturn. Continue reading