Should a community editor be a magazine’s first hire?

Mollie Makes magazine - image from Specialist Media Show

Mollie Makes magazine - image from Specialist Media Show

Interesting strategy by Future’s Mollie Makes magazine, which mirrors the way I teach online journalism (community first, then content, then platform):

“Future employed a Community Editor to engage with the online craft audience and build a buzz in the months leading up to the launch of Mollie Makes.

“This was achieved through a Mollie Makes blog, Twitter account, Facebook page and YouTube channel and meant that before the magazine even hit the shelves, Mollie Makes already had a strong online following and an existing customer base.

“The number of people engaging with Mollie Makes online has continued to grow, and Mollie Makes now has over 26,000 Facebook fans and 10,000 Twitter followers.

“Mollie Makes also broke Future’s new subscription record, achieving 3,000 subscribers before issue 2 went on sale, with the majority of these subscriptions driven through online channels.”

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