Tag Archives: google juice

BBC and Google juice: the BBC responds

Demonstrating once again why journalists should not only blog but monitor incoming links, the BBC’s response to the recent story about ‘holding back Google juice’ in its linking came to my attention as I was scanning the incoming links to this blog. John O’Donovan, Chief Architect, BBC FM&T Journalism, says “nothing sinister”, and:

“We are rolling out improvements to the way this works, as already used on some other parts of the website. Essentially we use JavaScript to retain SEO (“Search Engine Optimisation“) and Google juice for external sites, while we will still be able to track external links. Search Engines, casual observers and those without JavaScript will still see the original URL.”

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BBC pledges to link out – but holds back the Google juice

In the same week that the BBC’s head of editorial development for multimedia journalism was quoted as saying they must do better at linking to external sites, it’s been revealed that the corporation is using a convoluted linking mechanism which means those sites will be denied any benefit in their Google ranking.

Pete Clifton is quoted as saying “It’s not about people slavishly coming back to the BBC. This is a real change in our view that we feel much more part of the web. Continue reading