This week the UK government released a report into social mobility. While mainstream reporting focused mainly on the broad picture, I wanted to read the original government report itself. Which publishers linked to it?
The Telegraph: fail. Not one of the4articlesI could find linked to the report.
Searching is the most popular activity online after email. It is the prism through which we experience a significant proportion of the world’s information – from news and information about our community, through to health information, commerce, and just about anything that has a presence online.
Search Engine Society takes a critical look at search engines, how they work, the techniques used to manipulate them – from gaining better rankings to censorship, and the implications for privacy and democracy. Continue reading →
“if you are not an AdWords advertiser, are not in universal search verticals (like news and video), and are not wikipedia, then you don’t have many organic search results that you can rank for on the first page.”
The image makes it clearer:
In some ways, blogs are better placed than ordinary websites, as Google may be indexing your blog as part of its news search. But that isn’t particularly comforting. The wider move towards mainstream results that keep you within Google doesn’t look particularly healthy.
Here’s what SEObook suggests:
If your site is fairly close to what it takes to be considered in some of Google’s verticals – like Google news, then consider upping your game a bit and submitting an inclusion request.
Try to make some video content. Not good for everyone, but most sites could use some, and the competitive bar with video is much lower than it is with text – though I wouldn’t expect it to stay that way for more than a couple years.
If you have some top rankings that are bouncing around consider focusing on promoting that content again – when stratification occurs you are going to be better off focusing on owning a few ideas rather than being average to slightly above average at many. Top ranked sites also benefit from self-reinforcing rankings. Read up on cumulative advantage if you have not yet done so.
Usage data (and/or brand searches) may become a big part of future algorithms. Get ready for that by reading about BrowseRank then invest in advertising, branding, and user experience.
The only upside? Google may be making itself less relevant, and more open to competition.
“To follow the money, you have to shift from a basic view of a market as a matching of two parties — buyers and sellers — to a broader sense of an ecosystem with many parties, only some of which exchange cash.
“… There are dozens of ways that media companies make money around free content, from selling information about consumers to brand licensing, “value-added” subscriptions, and direct ecommerce (see wired.com/extras for a complete list). Now an entire ecosystem of Web companies is growing up around the same set of models.”