If you read the final part of my model for the 21st century newsroom concerning new media business models, I strongly recommend ‘Free! Why $0.00 Is the Future of Business‘, an article by Chris Anderson, author of The Long Tail. Have you not clicked yet? Here are some quotes to persuade you:
“To follow the money, you have to shift from a basic view of a market as a matching of two parties — buyers and sellers — to a broader sense of an ecosystem with many parties, only some of which exchange cash.
“… There are dozens of ways that media companies make money around free content, from selling information about consumers to brand licensing, “value-added” subscriptions, and direct ecommerce (see wired.com/extras for a complete list). Now an entire ecosystem of Web companies is growing up around the same set of models.”
Anderson maps out a ‘Taxonomy of free’ including Continue reading