Tag Archives: Hyperlocal

Hyperlocal voices: Brian Ward, Indolent Dandy (Fitzroy, Melbourne)

This latest in the Hyperlocal Voices series of interviews looks at a second Australian hyperlocal blogger: Brian Ward, who runs Fitzroyality, a blog covering Fitzroy in Melbourne – which he describes as “vehemently anti-commercial” – as well as a number of aggregator blogs around the city. He has successfully fought major publishers on inaccuracies and copyright, and the site has now broken 1.4m pageviews.

Who were the people behind the blog, and what were their backgrounds?

Fitzroyalty is entirely my work. I’ve been using computers since I was 12 and have been online since 1990, the year I started university. I have a PhD in literature and have worked as a writer and editor in print publishing. I now work only in electronic publishing and have expanded into social media marketing and managing online communities. I’m a cliched digital native.

What made you decide to set up the blog?

I wanted to do some writing online, and spent months examining the blogging phenomenon in 2005-2006. I wanted to understand the motivation to create free content, and to ensure I had the motivation to maintain my interest in my subject(s) and to keep publishing regularly.

I read a lot about the online content ecology, about search engine optimisation and audience engagement. I also have an IT background, so it was fun to learn more about managing servers, installing open source software and other tasks associated with electronic publishing, which was essential to being able to operate indpendently.

The theme took some time to discover. I grew up in Perth, Western Australia, and moved to Melbourne 8 years ago. I was passionate about my new home in the bohemian centre of Melbourne, Fitzroy (the cultural equivalent of Hackney, Spitalfields or Shoreditch in London), and decided to write about it.

I was significantly influenced by a hyperlocal site for the nearby suburb of Abbotsford (http://abbotsfordblog.com/ – still online but defunct since 2008), which started about 3 months before I started Fitzroyalty. It was very important to have a theme I would not get bored with.

I was keenly unimpressed with the inane superficiality of the local (suburban) weekly newspapers (which tend to feature little local news and lots of syndicated content – they’re just vehicles for real estate advertising). I thought I could create something new that people would find useful and entertaining. Fitzroy is Melbourne’s oldest, smallest (about square 1km) and most densely populated (9000+) suburb. In 150 years it’s gone from industry to slum to gentrified urban cultural precinct. It has the critical mass of people and culture to enable an online local news publication to work.

When did you set up the blog and how did you go about it?

I started Fitzroyalty in May 2006. After researching platforms I decided against a free hosted one like Blogger and opted instead to host my own WordPress installation because I wanted to be free and independent of potential censorship, interference or intellectual property disputes (some hosts make claims on the content you publish on their platforms).

I registered a domain, bought hosting, installed WordPress and started writing and publishing. I already knew HTML and learned some CSS and PHP so I could alter WordPress templates, and also some (very basic) SQL to administer the database underneath.

I made the theme or concept loose enough to give me some diversity, so the site is mostly about Fitzroy, its culture, people and politics, and also whatever else I am doing. I am partially a food blogger and review places outside Fitzroy. I also do something quite unusual in deliberately analysing and commenting on the Melbourne online publishing scene, critiquing the business models of commercial guide sites, local government, and local business sites and the ethics of the blogging scene.

I also publish a series of 10 hyperlocal sites that aggregate posts from hundreds of local bloggers about inner city suburbs. They feature thousands of posts about restaurants, art, theatre, music and culture.

I started these in 2009 and so they have been running for 18-24 months (I built them over a period of months). They function as interesting destinations in their own right for local audiences, but via syndication they also serve a powerful (white hat) SEO function for the contributors, which is the incentive to participate.

What other blogs, bloggers or websites influenced you?

The Abbotsford blog was my primary inspiration, as well as the emerging food blogging scene, which is particularly strong in Melbourne. I’ve also been influenced by my reading about the future of media and the rapid development of social media. Hyperlocal aggregators like Outside.In have influenced me a lot, to the extent that I built my own hyperlocal aggregators using WordPress and an RSS aggregating plugin.

How did – and do – you see yourself in relation to a traditional news operation?

I have a vigilante hatred of commercial media corporations and the anti-intellectual, lowest common denominator banal suburban celebrity culture they perpetuate, although I mostly admire government media corporations like the BBC and the Australian equivalent the ABC. I have little in common with any of them.

I deliberately have no business model and I’m vehemently anti-commercial. I publish free content as a hobby. I refuse advertising and all offers of free goods and services that businesses and public relations agencies send to food bloggers. I have no need to meet the needs of my audience because they don’t pay me. The only thing they give me is attention, and that I have to earn by being interesting.

What have been the key moments in the blog’s development editorially?

I’m most proud of winning copyright disputes against corporate dinosaurs. News Ltd used a photo I supplied them in breach of our agreement, did not credit me and published a deliberate falsehood about me. I took them to the official body, the Australian Press Council, and won. They had to publish an apology and correction.

I also defeated the billionaire might of Formula One Management (FOM) in a dispute about ownership of video I shot at the Australian F1 GP. I forced them to concede that I understood the US DMCA better than them and my deleted videos were reinstated on Youtube.

I’ve helped break significant local news stories, such as about a telco’s lame viral marketing campaign. I also do regular name and shame posts about content thieves and PR agencies that breach privacy laws by sending me spam.

I’m willing to write about stories no one else wants to touch, such as government censorship forcing local pornography producers to leave Australia.

In 2009 I pursued an FOI request against the local government to release details of restaurant hygiene inspections (Victoria is far behind Sydney in NSW, London and other cities in transparency and disclosure in this issue). I failed to get all the data I wanted but I certainly exposed the local council to be blundering idiots (not that it’s difficult to do that).

In 2010 I had a big impact writing about the ethics of food bloggers accepting free goods.

As a former academic it is satisfying for me to know that my site is on the curriculum of one of Australia’s most prestigious universities (University of Melbourne) and I have been approached and interviewed by several journalism students from other universities.

What sort of traffic do you get and how has that changed over time?

I initially published stories whenever I could – 2 or 3 a week. Eventually I managed to have enough content to publish 1 a day, and then 2 a day, which I have managed to stick with for 2 years.

The regularity really drives traffic – publishing every day helped a lot, as did a lot of SEO I did in early 2009. In October 2008 the site received only 2,800 pageviews a month. By October 2010 it was over 120,000 pageviews a month (WordPress stats), with over 10,000 unique visitors by IP a month (Google Analytics stats). At December 2010 the site had received over 1,400,000 total pageviews.

My goal was to reach a significant percentage of the Fitzroy population, and I think I have achieved that; my readership is larger than Fitzroy’s population and it’s mostly from Melbourne.

According to Google Analytics, 82% of Fitzroyalty’s total (worldwide) traffic (based on the month of August 2010) is from Australia. The traffic from Melbourne is 79% of all Australian traffic and 65% of total traffic. It’s as local as it can possibly be measured. I believe in radical transparency and take the initiative to share information others hide for commercial reasons.

I am fascinated by the broader phenomenon of social media and I conduct deliberate experiments on my audience. I see my mission as not to please an audience and make them feel comfortable and good about themselves but to stir them into reflection and action, sometimes by making them uncomfortable. I’ve discovered you don’t have to be liked to be relevant and thus well read.

Hyperlocal Voices: Richard Jones, Saddleworth News

1 Reply

Richard Jones, an experienced broadcast journalist, set up Saddleworth News just nine months ago. He hoped to combine his journalistic ambitions with a demanding routine as a stay-at home-father whilst providing more online information about an area which he claims “was relatively under-served by the traditional media”. Although not an easy task, Jones has successfully used social media as well as local news stories in order to secure an expanding fan base. This post is part of the Hyperlocal Voices series of interviews.

Who were the people behind the blog, and what were their backgrounds?

I set it up myself. I used to be a full-time professional journalist. I graduated from the Broadcast Journalism course in Leeds in 2002, then spent six years at Sky News working in TV and radio.

After we relocated to Manchester because of my wife’s career, I freelanced at various radio stations until we had our first child in September 2009 and I gave up work to become a stay-at-home dad.

What made you decide to set up the blog?

Lots of reasons really, but two main themes. I’ll admit the first was selfishness. I couldn’t really combine irregular hours as a radio journalist with being a full-time dad, but I knew that I wanted to return to full-time work one day, so I needed to do something to keep my hand in.

I was also worried about how I’d fill my days, even with a small baby to look after, so was keen to take on a project to help keep me occupied.

The other reasons were more altruistic. When we were thinking of moving to Saddleworth we realised that there wasn’t actually that much information about the place online. I also noticed that, for an area with such a distinctive character, it was relatively under-served by the traditional media. So I thought I could use my journalism skills to do something positive for the community we were about to move into.

When did you set up the blog and how did you go about it?

We moved to Saddleworth in January 2010 and I started the blog the following month. It’s a self-hosted WordPress site.

I’ve written other blogs before (and continue to write about being a stay-at-home dad at www.likefatherlikedaughter.blogspot.com) using Blogger so I had some very basic experience of running a site and tinkering with HTML a little.

I knew in my head how I felt it should look, so it was just a case of picking a free WordPress theme and after an evening playing around I had it more or less as I wanted. I’ve been very impressed with how user-friendly and reliable WordPress is.

What other blogs, bloggers or websites influenced you?

The main one was Kate Feld’s Manchizzle [interviewed previously in the Hyperlocal Voices series]. When I lived in Manchester I used to go to her blog meet-ups, then got into going to the Social Media Cafe Manchester evenings. When I had the idea of doing a hyperlocal site I got lots of encouragement and ideas from people there.

I think the first hyperlocal site I saw was Linda Preston’s Darwen Reporter, now sadly no longer running. I definitely copied the blog format from her.

I wanted to get away from the typical information-heavy newspaper websites, partly because I think they’re often a bit confusing, but mostly because I didn’t want to feel under pressure to update it more than once a day. And if you do one story a day on a blog, there’s always something new on top of the site to keep it fresh for regular readers.

How did – and do – you see yourself in relation to a traditional news operation?

The similarities are to do with the basic skills of journalism. I still research stories, make phone calls, do interviews, write copy, take pictures, nurture contacts, take editorial decisions, just as I did when I worked in a newsroom. Although I have to compress all that into an hour or two each day during my daughter’s lunchtime nap!

There are plenty of differences, but one main one is that I don’t have to run my story ideas by an editor. So instead of hearing excuses like “I’m interested in that” or “Nobody cares” or “We did that last week/month/year” I can just do whatever I like.

For example, during the election campaign I decided to interview all the candidates standing in the general and local elections, so I went and did it. A local newspaper journalist told me he’d suggested the same thing, but his editor had said there “wasn’t space” in the paper for it. That’s the kind of public service a site like mine can provide.

What have been the key moments in the blog’s development editorially?

By far the biggest story of the year has been the local political situation. We had a bitterly-fought general election, a legal challenge, then the local MP Phil Woolas got found guilty of cheating and was thrown out of parliament.

I covered the campaign in much greater detail than anyone else at the time, and I’ve now built up a huge archive of articles about every aspect of the saga. It’s helped raise the profile and credibility of the site locally, and I’ve also given interviews and help to national journalists who have come to cover the story, which has hopefully given the site a bit of a wider reputation too.

The day of the Woolas verdict was the busiest ever for the site, with 1500 unique visits and a great amount of attention on Twitter. I have to take my daughter out with me on stories, and to their credit Oldham Council’s press team who were controlling the media let me into an ante-room so I could follow the verdict (I was doing Twitter updates with one hand, and trying to entertain her with a toy car in the other) and then into the news conference later.

I also had with me a crew of teenage media students from Oldham College who have been making some video reports for the site. I overheard someone say rather sniffily “Who are they covering it for, CBeebies?” but the fact people in this area are prepared to accept the site as legitimate journalism, no matter how unconventional some aspects of it are, I think says a lot about how far it’s come in such a short time.

What sort of traffic do you get and how has that changed over time?

I was amazed when the site got more than 6,000 unique visits in the first full month. It’s increased steadily since, and last month there were 12,000.

The Woolas verdict means there have already been more than that during November, so it’ll be another new record.

I haven’t spent anything on promotion apart from getting a few business cards printed, but Facebook has been a great way of growing awareness and building a regular audience. There are almost 700 fans on there now.

Hyperlocal Voices: Cathy Watson, Uckfield News

3 Replies

Cathy Watson, an experienced journalist, first set up the Uckfield News 3 and a half years ago to promote her PR business, which it has since outgrown. The site is “reactive”, says Cathy, both in the directions that it has grown, and in many of the stories that it covers: “Where I see people hunting for information, perhaps on Twitter or Facebook, about traffic hold ups or fires I make the calls to find and post answers but I don’t make the traditional daily calls.”

This is part of the ongoing Hyperlocal Voices series of interviews.

Who were the people behind the blog, and what were their backgrounds?

I set up the blog but my husband, Paul Watson, now helps with it. We are both journalists.

I have worked as reporter, news editor, sub-editor, deputy editor and acting editor moving, within one company, between the Bury Free Press, Newmarket Journal and Lynn News and Advertiser. After moving to Sussex I worked as a freelance for the Sussex Express.

Paul too worked in all jobs across the newsroom before becoming an editor. He edited free newspapers in King’s Lynn and Wisbech before moving to edit the Middy, (the Mid Sussex Times at Haywards Heath) and then the Sussex Express.

Most recently he has been looking at the future training of journalists in managing a project led by the National Council for the Training of Journalists supported by the Broadcast Journalism Training Council, the Periodicals Training Council and the Society of Editors.

The project has included a survey of employers of journalists, relevant education providers and new entrants to the profession.

He continues to work as an editorial consultant for the NCTJ.

What made you decide to set up the blog?

I started a PR business, wanted to attract the attention of local businesses and thought it would help to have an Uckfield News page on my website. I updated it daily with nibs (news in brief).

When did you set up the blog and how did you go about it?

I started the news page three-and-a-half years ago using the free Microsoft Office Live platform. After about 18 months I altered the focus of the site to Uckfield News and a year ago had a bespoke site built.

What other blogs, bloggers or websites influenced you?

None. I didn’t know people were setting up ‘hyperlocal’ sites. Everything I have done has been reactive, people liked the news so I added more of it, I tested a shopping feature and it led to the listings, the listings are now leading to more features and people who pay to list (so supporting the site) are, where possible, sources for stories.

How did – and do – you see yourself in relation to a traditional news operation?

Uckfield is on the edge of circulation areas of three paid-for newspapers. They cover the town well but can’t pick up the ‘nitty gritty’ because of commitments to other towns.

I’m particularly interested in planning applications, change within the town, shopping and business news. I concentrate on reporting facts, leaving people to add their views in the comment sections at the end of stories, and on Uckfield News Twitter and Facebook pages.

I also mix paid-for ad features in with the news.

Where I see people hunting for information, perhaps on Twitter or Facebook, about traffic hold ups or fires I make the calls to find and post answers but I don’t make the traditional daily calls and tend to avoid “shock, horror, probe”.

What have been the key moments in the blog’s development editorially?

Adding shopping, business and history features. They are a good way of bringing people back to the site on a regular basis.

What sort of traffic do you get and how has that changed over time?

It doesn’t seem long since I was pleased to have four or five visitors a day! Growth has been slow but by the time we launched the new site a year ago we were getting about 1,000 unique visitors a month.

In our most recent peak we hit about 4,500 unique visitors, 9,000 visitors and 25,000 page views. The figures have settled again to about 3,000 unique visitors, 5,000 visits and 14,000 page views a month but the trend is upwards.

Paul and I have the desire to cover everything that moves because old habits die hard! But I am reining back because I don’t want to do this without advertising support. I have just had the site altered to accommodate advertising and hope to start building that side of the business.

From journalist to blogger: the experience of The Lichfield Blog’s Ross Hawkes

9 Replies

Although I’ve already published an interview with The Lichfield Blog’s Philip John (as part of the Hyperlocal Voices series) I recently returned to ask the site’s editor, Ross Hawkes, about how his own approach as a professional journalist has been changed through running the site. I thought it worth publishing his response in full – here it is:

My background has been in regional journalism in Staffordshire and the West Midlands. I began at the Lichfield Post as a fresh-faced 16-year-old, so it’s quite ironic that I’ve pretty much gone full circle in the space of 12 or 13 years, yet have never been happier. I started off as a sports reporter, then branched out into page design, edited a weekly paper in Coventry before making the move to the dailies at the Birmingham Mail as a page planner and sub-editor. So I’ve had a fairly varied career even though it hasn’t taken me a million miles from my own doorstep. It also skilled me for The Lichfield Blog because I got to see some patch reporters in the greatest sense of the word – people who lived and breathed a community. My integration into the online landscape came after the opportunity arose to take on their web operation.

My time in this role saw me eventually become Senior Multimedia Editor for the Midlands. I’ve been lucky as a journalist in changing times – I’ve been able to spend time learning about the positives and negatives of online work, what works and what doesn’t etc, while many of my colleagues in the industry have had a timescale imposed on them.

But for a variety of reasons the chance to teach online journalism at Staffordshire University came up and here I am today. One of the things I’m keen to stress to students is that I’m not a geek (I leave that to Phil!) but a journalist who has found practical uses for technology etc. During my time at Trinity Mirror I saw plenty of great things, but in a busy newsroom only so much of it could really be of benefit. So that’s what I try to get across to my guys and girls here.

Anyway, back to journalism. Coming to Staffordshire I was really keen that I didn’t want to become rusty – but at the same time I didn’t want to burden myself with freelance concerns, especially in a market which didn’t offer many opportunities anyway. I was also mindful that there were plenty of out-of-work journalists who needed paid employment more than I did. So I decided that I’d write about what I know – basically, where I live. It astonished me to discover that for a city (albeit a small one) there was nowhere to get a regular taste of life here online. Even the newspapers were struggling to fill the void for anyone interested in ye olde city. Although the early versions of The Lichfield Blog were crap, with nothing more than me trying to provoke a response, I soon found that there was a desire for somewhere to discuss Lichfield. Crucially, there was an audience.

Admission time – I never got the value of Twitter as a full-time journalist. But in wanting to grow an audience for TLB I learned how to use it to my benefit. In effect it has been the driving force behind the site. It was at a Tweetup in the early days that I discovered the appetite for the site. It was also where I was able to hook up with my professional other-half – Phil. And herein lies the first journalistic lesson I picked up from The Lichfield Blog. I quickly acknowledged that I wasn’t an expert in everything and that other people held the key to the success of TLB. By working with people like Phil I’ve been able to pull ideas and take suggestions and feedback from a non-journalistic source. I suppose it was collaboration in its rawest form. And we’ve worked like that ever since. Phil has been invaluable and anyone thinking of going hyperlocal needs to find a Phil. With his expertise in the technical side of it, it has allowed me to concentrate on my strengths. So what did Phil get in return? Well, I recommended a good hairdresser once…

So what have I learned from my hyperlocal experience? The Lichfield Blog allows me to enjoy what I do. I’m my own boss, I can try random things, if it doesn’t work I don’t have a news editor kicking my backside. It’s allowed me to be experimental and enjoy the career I’ve got. I like to think I’ve gone back to the future in terms of how I operate. Yes, it’s a new platform and it’s new media, but the basic skills are more needed than ever. It’s about knowing your patch inside out, it’s about attending community meetings and knowing local decision-makers, it’s about getting away from deadline and target driven writing – it’s about being a journalist. I’ve always loved local journalism deep down, that ability to know what makes a community tick. The Lichfield Blog has allowed me to do that and more. It’s given me the opportunity to see that partnerships are the way forward. I’ve also re-evaluated what I think (and that’s the crucial bit – my thoughts) media should be doing. We try to combine news and info. We try and make advertising affordable to local businesses. We try to do exactly the sort of things local newspapers did once upon a time. It’s perhaps not the formula to get me rich, but I never got into journalism for the money, so why should I change that now?

Hyperlocal Voices: lovelevenshulme’s Tim Simmonds

8 Replies

The latest in the Hyperlocal Voices series looks at love levenshulme. When its founder moved on the site was handed on to two other people – this year the blog won the Manchester Blog Award for ‘Blog of the Year’.

Who were the people behind the blog, and what were their backgrounds?

Lovelevenshulme was started by a gentlemen call Matt Clements who I have never met! He wanted to be positive about where he lived and so set up a blog.

What made you decide to set up the blog?

I was a reader of lovelevenshulme and liked the countercultural feel of being positive about a locality. I suppose I thought it was different from the standard moany English mentality.

Matt Clements wrote one day that he was moving out of the area and wanted someone else to take it over. So myself and Helen Power offered to talk it over.

When did you set up the blog and how did you go about it?

We took over the blog and decided to carry on with his positive take. We looked around our area and decided to write about the things we love. This can range from kebab houses, poetry nights, film clubs and cafes. We also try and promote any local event or group.

We use Blogger because it is simple and easy.

What other blogs, bloggers or websites influenced you?

Levenshulme Daily Photograph, Inside the M60, Manchester Mule, Manchizzle, Fat Roland, Sounds Good to me Too

How did – and do – you see yourself in relation to a traditional news operation?

I don’t see us a news operation. We are very biased in our love of Levenshulme and have decided that we won’t write about things that aren’t positive. There is enough of that in the blogosphere already.

What have been the key moments in the blog’s development editorially?

We won blog of the year at Manchester Blog Award 2010. I think that helped us to realize that being hyperlocal and positive is actually quite unusual and powerful.

Linking properly with a Twitter feed and a Facebook fan page have helped us develop the community side of the blog.

What sort of traffic do you get and how has that changed over time?

Our traffic has only been tracked properly since August 1st 2010. We have seen our numbers double every month so far. I think we may now be at (or near) our peak (roughly 1500 hits a month)

How did you find taking on a blog that was already running?

Easy to be honest. The guy who set it up didn’t want to do it anymore and was happy for us to take it in whatever direction we wanted. In fact, he has emailed us since and been very complimentary indeed.

I guess the only problem we have is finding the information or local events but as the blog’s profile has grown people have been sending stuff through to us.

Hyperlocal Voices: Hedon Blog (Ray Duffill)

3 Replies

The Hedon Blog covers communities in Hedon, East Yorkshire. Established by Ray Duffill at the beginning of last year, he has since gone on to launch the HU12 site as well. This post is part on the ongoing Hyperlocal Voices series.

Who were the people behind the blog, and what were their backgrounds?

I set the Hedon Blog up after being made redundant from a career in Community Development.

What made you decide to set up the blog?

The Hedon Blog was set up as a hobby to keep my ‘hand-in’ with new social media tools I’d discovered on the web whilst working in my previous job as a Community Development Manager in Blackpool.

Specifically, I wanted to find out if Hedon had any community and voluntary groups operating in the area. On the surface it seemed that very little community activity was going on in the town. That was my initial impression and a view shared by neighbours and relatives who had lived in the area much longer.

The process of setting up the blog and nurturing its development has enabled me to re-discover my home town. Hedon is no longer just the place I live – it’s a place I’m proud of and love!

When did you set up the blog and how did you go about it?

I set up the blog on WordPress.com. It took me two minutes to set up and think of the highly original “Hedon Blog” title.

The first post was written in February 2009. I pressed ‘publish’ and thought “What next?”. I had no plan and no real objectives or goals to aim towards. This is not a model to follow!

Using my legs, eyes and ears I explored and unearthed the ‘undiscovered country’ of a small but thriving community infrastructure in the town. I reported back on my findings on the blog. And, as the ‘word-of-mouth’ spread, then people began sending me in notices of community events and other activities in the town.

What other blogs, bloggers or websites influenced you?

Whilst working in Blackpool I had found about Nick Booth‘s (Podnosh) ‘Social Media Surgeries‘ taking place in Birmingham. Inspired by those, I made an early commitment that I would only use social-media tools that were free, easy to use and share, and that could be easily taught to others.

The internet should be about liberating community news and information. I abide by these ideas with the Hedon Blog. Any community can do what I do – you don’t need shed-loads of dosh in order to obtain an effective online voice. Having financial backing and a friendly geek obviously helps – but they are not essential.

The next major influence was Talk About Local and its first ‘un-conference’ in Stoke. From being an isolated individual I was suddenly part of a major phenomenon that involved people from across the country and the world. We even had a name for what we were doing – hyperlocal!

Adam Westbrook has been the other major influence on the blog’s development. I heard him speak and was inspired by his views on the future of journalism.

Locally, in Hull, digital developer Jon Moss has helped through setting up Hull Digital. Individuals met through this network have offered me enormous encouragement and support.

How did – and do – you see yourself in relation to a traditional news operation?

I obtained Adam Westbrook’s e-book on Newsgathering for Hyperlocal Websites and now run the site as a news gathering operation.

Learning from some of the journalistic methods described in that publication has enabled me to put the blog on a professional footing and achieve a credibility in the eyes of public and private sector organisations (as well as voluntary and community groups) who now regularly supply me with press releases and other material.

In this sense I have ‘borrowed’ from the traditional media those things that can help me promote, inform and help build communities in my town.

What have been the key moments in the blog’s development editorially?

The Hedon Blog now sits as part of a wider website family under the www.hu12.net banner. This means I can concentrate community news via the Hedon Blog but now have an outlet for more contentious and controversial material – and a means to obtain some advertising income.

What sort of traffic do you get and how has that changed over time?

I have grown a local audience largely by word of mouth. In my fist month of operation I got 213 visits (WordPress stats) but get those figures and more every day now with occasional daily spikes of over 500 – 800 visits.

I never approached this from a business or journalist point of view – but rather as a civic duty or community activity. The downside of this approach is the obvious: a lack of income to re-invest in the project and to pay for its main motivating force: Me!

This activity has brought me great pleasure but has been draining on time and personal resources.

Hyperlocal voices: Mike Rawlins, Pits N Pots (Stoke)

Who were the people behind the blog?

Tony Walley & Mike Rawlins, we don’t have interesting ‘job’ titles, we are simply Mike & Tony.

Tony Walley is a company director & broadcaster. Tony has run a successful aluminium stockholding firm in Staffordshire for around 20 years and is politically active. He has worked as a local radio broadcaster mainly covering sport, off and on for around 10 years.

Mike Rawlins is a serial web meddler who had been working in Transport & Logistics for around 18 years. He decided to leave the rat race and to live the dream of being a photographer and a full time serial web meddler 2008.

We have 3 other casual writers who cover various subjects for us.

What made you decide to set up the blog?

The coverage of local politics in the local media at the time was poor to say the least. Commenting on anything that was published in the local media was subject to a policy of censorship rather than moderation. Tony decided that there needed to be a forum where people could discuss local politics in an adult manner without being censored.

When did you set up the blog and how did you go about it?

Tony Walley and I founded the site in September 2008.

What other blogs, bloggers or websites influenced you?

Pits n Pots was one of the first sites in the political scrutiny forum so it is difficult to name other sites as being influencers.

How did – and do – you see yourself in relation to a traditional news operation?

We like to think we have the same ethos as traditional news operations, wanting to provide news and views to interested parties, but without the need to sex up or sensationalise stories.

We don’t carry any significant advertising and don’t need to sell papers.

We research and write our articles because we feel there is a gap in the market.

How are we different? We run very light and are able to react to stories very quickly where the local press can only really publish once a day even on their website. We are able to be far more experimental with new platforms and technologies than the traditional media.

How are we the same? – We are the same in so far as we have a desire to put news in to the public domain.

What have been the key moments in the blog’s development editorially?

The article about the Polish Spitfire being used by the BNP was quite a big one that made all the national press.

Our coverage of the EDL rally in Stoke-on-Trent was another key moment. This was the first time we really worked closely with the police. Our YouTube channel was the second most viewed news channel for 2 days after the rally.

What sort of traffic do you get and how has that changed over time?

Depending on the stories on the day we can get anywhere between 3000 & 5000 unique visitors each day.

Hyperlocal voices: Will Perrin, Kings Cross Environment

2 Replies

hyperlocal blogger Will Perrin

Will Perrin has spoken widely about his experiences with www.kingscrossenvironment.com, a site he set up four years ago “as a desperate measure to help with local civic activism”. In the latest in the Hyperlocal Voices series, he explains how news comes far down their list of priorities, and the importance of real world networks.

Who were the people behind the blog, and what were their backgrounds?

I set it up solo in 2006, local campaigner Stephan joined late in 2006 and Sophie shortly thereafter. The three of us write regularly – me a civil servant for most of my time on the site, Sophie an actor, Stephan a retired media executive.

We had all been active in our communities for many years on a range of issues with very different perspectives. There are four or five others who contribute occasionally and a network of 20 or more folk who send us stuff for the site.

What made you decide to set up the blog?

The site was simply a tool to help co-ordinate civic action on the ground. The site was set up in 2006 as a desperate measure to help with local civic activism.

I was totally overwhelmed with reports, documents, minutes of meetings and was generating a lot of photos of broken things on the street. The council had just created a new resident-led committee for me and the burden was going to increase. Also I kept bumping into loads of other people who were active in the community but no one knew what the others were doing. I knew that the internet was a good way of organising information but wasn’t sure how to do it. Continue reading →

Hyperlocal voices: the Worst of Perth

8 Replies

Having already interviewed hyperlocal bloggers in the US and the Netherlands, this week’s Hyperlocal Voices profiles an Australian blogger: The Worst of Perth. Launched 3 years ago to criticise a local newspaper, the blog is approaching a million views this year and has the an impact on the local political scene.

Who were the people behind the blog, and what were their backgrounds?

Just me. I have a background in stand-up comedy and photography amongst many things, with a bit of dabbling in graphic design and art too.

I used to work for quite a while in video production, (as well as a few occasions as best boy/lighting assistant in a tax write-off kung fu/zombie movie or two). I currently work for Curtin University and am also a student of Mandarin.

What made you decide to set up the blog?

Heh. Well, amusingly from an online journalism point of view, my very first motivation was to label a senior print journo “Australia’s worst journalist”!

Perth has a single daily newspaper, The West Australian, (circ I think about 250 000 daily) which has in many people’s opinion not been best served by being the monopoly daily provider. The paper and its journalists used to be a frequent target of TWOP, but not so much anymore.

The reason for this is at the heart of what’s happening to journalism around the world. Because The West was the only daily paper, in pre-news blog times, people used to be passionate about its faults.

Now no-one really cares how bad it is, because they can get their real news elsewhere. The paper hasn’t got any better, in fact it’s consistently worse, but the difference now is that nobody really cares that much. Continue reading →

Guest post – launching hyperlocal startups: Opinion 250 and Locally Informed

2005: Opinion 250 News

In 2005, myself along with 2 partners launched the hyperlocal startup Opinion 250 News in Prince George, British Columbia (Canada). Myself and my company performed technical development, admin and financial tasks, while the other 2 partners (long time media industry people/semi-retired) did all the reporting and managed a small team of topical/weekly writers.

All content is original for local news. We had a lot going for us and we managed to make some good gains in the first year. To date the company is profitable and can pay modest salaries for those involved. But it has taken the better of 4 years to reach that point.

The effect we were having locally was significant (read comments to story here, for instance). The biggest challenge for us was building monthly ad revenue.

We did not sell on CPC or CPM basis. It was a flat monthly cost. We had a couple of people selling the ads and we had quite a bit of local good will and resulting support via ads. Even with a lot going for us however, this was a big challenge. In fact in the first month, when we launched, we’d sold nearly $10,000 CAD (monthly recurring) in ads. Continue reading →