Like any profession, journalism separates itself from other fields of work through articulating how it is different. Reading Mark Deuze’s book Media Work recently I was struck by how a similar, parallel, ideology is increasingly articulated by bloggers. And I wanted to sketch that out. Continue reading
The journalist and photographer Javier Bauluz is the only Spanish winner of the Pullitzer. He has published a preview of his next project, focused on journalism and human rights, at periodismohumano.com.
“The responsibility of the crisis: the greed of a few and the lack of controls from whom should control them, the representatives of the people and the toxic journalism that reports the reality only in terms of the media corporations’ political and economic interest”.
Such is Bauluz’s view of the current media crisis.
He then describes a picture well-known to anyone who has ever worked in big media: “There are more and more tired journalists, many hostages in their newsrooms, doing and saying what they’re told”.
With this perspective in mind, Bauluz thinks that the only solution to reconstruct journalism is for groups of colleagues to get together and organise online, supported by citizens, foundations and philanthropists. So we can say that non-profit journalism is not only an American or English idea.
“First it was an option, now it’s a need,” argues the Pulitzer prizewinner.
Using the WordPress platform (and its open source benefits), periodismohumano.com will see daylight in the following weeks with the Universal Declaration of Human Right as their only flag and with all content available in all possible formats:
“If you want to save whales, you’re a member of Greenpeace; if you want doctors in Somalia, you’re a member of Doctors Without Borders; if you want quality information, you’re a member of Periodismo Humano (Human Journalism)”.
The superinjunction obtained by England Captain John Terry was overturned on Friday – and the case raises some interesting issues (cross posted from John Terry: another nail in the superinjunction coffin):
- Ecen when the superinjunction was in force, you could find out about the story on Twitter and Google – both even promoted the fact of Terry’s affair – via the Twitter trends list and the real-time Google search box.
- No one got the difference between an injunction and a superinjunction – the former banned reporting of Terry’s alleged affair, the latter banned revealing there was an injunction. They weren’t necessarily both overturned, but there was a widespread assumption you could say what you liked about Terry once the superinjunction was overturned. This wasn’t necessarily the case …
- The Mail and Telegraph seemed to flout the superinjunction – as did the Press Gazette which decided if wasn’t bound as it hadn’t seen a copy. This seemed risky behaviour legally – which makes me wonder if the papers were looking for a weak case to try to discredit superinjunctions.
- This superinjunction should never have been granted. What was the original judge thinking?
Google and Twitter ignored the superinjunction
The NUJ’s New Ways to Make Journalism Pay conference on Saturday brought together a group of journalists and entrepreneurs who are making money through online journalism in the UK. Many of the speakers had toiled to build brands online, and those that had were now running sustainable businesses. If the future of journalism is entrepreneurial, then these speakers are evidence of it.
1. Getting to a sustainable position is difficult.
David Parkin, founder of Thebusinessdesk.com, took two years to raise the £300,000 he thought he’d need to survive an estimated 18 months of operating at a loss. In the end it only took 9 months after an expansion into the Northwest, but it was still very “hairy.” He had to “make noise”: put up posters, give away coffee on the street, and branded mints to posh restaurants where businesspeople dined. Daniel Johnston, founder of Indusdelta.co.uk, had to live off his savings for the first 18 months. The site is now profitable, and supports the salary of another staff member.
2. The rules of the journalism game aren’t changed by the internet.
Paul Staines of the Guido Fawkes blog gets up at 6.30AM, and is still up when Newsnight is on in the late evening. He hasn’t got any ins with big politicians, and most of his news comes from disgruntled interns. No wonder! David Parkin found that for him, starting a successful venture was still “very much about contacts.” Daniel Johnston, although professing to not know whether he was a journalist, borrowed the principle of independence from good journalism: providing a counter point to the Government view (which he said was “gospel” before he came along) of the welfare-to-work industry also allowed him to build a sustainable business.
3. Traditional media doesn’t do investigative journalism.
Gavid MacFadyean, director of the Centre for Investigative Journalism, said 75% of investigative journalism is now done by foundations or NGOs. This is because of cost cutting at newspapers and in TV, but also because foundations offer a far more effective environment for investigative journalism. Gavid said: “Foundations say just do your worst, and we’re trying! It’s no strings attached money,” which seems to be bliss compared to less independent advertising-supported models.
4. Email is important.
Many of the speakers had collected the email addresses of their readers in the tens or hundreds of thousands, allowing them to quickly notify readers of news, while also opening up possibilities for making money. David Parkin recalled success with sending emails when the interest rates changed. By providing this information within 2-3 minutes (speed which the BBC and “big media” don’t bother with) after it had happened, businesspeople could be more informed. Angie Sammons of Liverpool Confidential said having an email list of interested individuals means you can directly provide them with sponsored offers, making you money and also helping your readers.
5. Local freelance journalism is dying.
Since this was an NUJ conference organised by the London freelance branch, it’s not surprising that the room was full of freelance writers, many of them used to pitching stories to editors of local newspapers. Note that many seemed to be “used to” doing this. A combination of a crash in rates, an unwillingness for local editors to commission work and the virtual impossibility for newcomers to get their first (paid) start gave me the impression that it’s never been harder to get work as a freelance local journalist. Fortunately, the overriding message from the day was it’s never been easier to make it online.
- Jon Slattery’s news from the conference: Manchester Confidential puts up paywall, and Guido Fawkes achieves the Marxist ideal.
- Dominic Ponsford of Press Gazette’s take on the conference.
- Martin Cloake wrote a post with his thoughts from the event.
- My presentation case study of Engadget.com on the “Making Blogs Pay” session with Paul Staines.
All of the bases will be covered, it seems: Multimedia, social media, hyperlocal, crowdsourcing, datamashups, and news business models.
Q. How can publishers compete with zero-cost base community developed and run sites?
They can’t – and they shouldn’t. When it comes to the web, the value lies in the network, not in the content. Look at the biggest web success story: Google. Google’s value – contrary to the opinion of AP or Rupert Murdoch or the PCC – is not in its content. It is in its connections; its links; its network. You don’t go to Google to read; you go there to find. The same is true of so many things on the internet. One of the problems for publishers is that people use the web as a communications channel first, as a tool second, and as a destination after that. The successful operations understand the other two uses and work on those by forging partnerships, and linking, linking, linking. Continue reading
This piece is currently being updated.