Long-form journalism enjoyed a resurgence when editors tried to retain readers in the early 2000s — but the rise of mobile-first publishing has presented a challenge. In a special guest post for OJB, Michael Bugeja outlines how it can draw on narrative techniques from literary essays to keep readers reading — and coming back for more.
In 2016 a Pew report looked at how readers interacted with over 74,000 articles on their mobile phones. It concluded that long-form reporting was holding its own despite the shift to mobile, boasting a higher engagement rate (123 seconds compared with 57.1 for short-form stories) and the same number of visits:
“While 123 seconds – or just over two minutes – may not seem long, and afar cry from the idealized vision of citizens settling in with the morning newspaper, two minutes is far longer than most local television news stories today.”
Tweaking the concept of long-form
But buried in the report were some problems: only 3 percent of long-form and 4 percent of short-form news returned to the content once they left it — and both types of articles had brief lifespans after content was posted, with interaction after three days dropping by 89 percent for short-form and 83 percent for long-form. Continue reading