Tag Archives: mlb.com

More support for my ‘Fantasy Football as future of news’ hypothesis

Last September in ‘Why fantasy football may hold the key to the future of news‘ I wrote that data was one of the few advantages that news organisations have, and they should be doing more with it. A piece in today’s ReadWriteWeb adds a little commercial stardust to that hypothesis:

MLB.com’s already wildly successful iPhone app [has] a $10 price tag that sports fans are apparently happy to pay, this could provide a great model for other struggling media to find an important new revenue stream – and not just because it charges for content. “… Any media outlet that can leverage statistics and data visualization as a central part of its coverage would be well served to put those visualizations in an iPhone app and sell it. The iPhone and Android platforms are brilliant for scrolling and zooming through layers of data in ways that print, TV and radio could only dream of. Mobile, touchscreen and hand-held beats a web page on the desktop computer too for data visualization.”

Amen to that.

Whenever I do sessions with people in the industry about online business models I show them The Guardian’s Chalkboard. That for me is a prime candidate for a premium mobile app (assuming there are no licensing issues) – not just because of the data, but because it is social. News orgs take note.

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