Tag Archives: segmentation

All quiet on the western front? Not quite.

German regional publisher WAZ just launched its new flagship website, Der Westen. New features include geotagging, blogs and keyword filtering, monitored from a futuristic-looking newsroom. Martin Stabe has the details.

The concept, writes Der Spiegel, is to let users choose the centre of their world, their perspective on news. Der Westen then provides content around it.

The FAZ today has an interview of blogger-turned-editor-in-chief Katharina Borchert. Numerous online ventures have been playing on regional papers’ turf, from local advertisers flocking to AdSense to local radios breaking news more rapidly, she says. To compete, paper brands must regain their offline roles as community leaders by enhancing the news hole with social features, Facebook-style. Continue reading

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