This morning the SPCK SSG News, Notes and Information campaign blog passed a total of 150,000 page views since it was established in June-July 2008.

This is a story which is an excellent example of both investigation by a network of people, and campaigning blogging. It shows how a coalition of individuals can make a significant difference. You can read a brief outline on the blog’s introductory page.

The blog is about the mismanagement and destruction of a chain of 25 Anglican bookshops, which have been around since the first half of the 20th Century, by two brothers based in the USA, J Mark – who is a lawyer – and Philip Brewer. They took over control of the Bookshops from the SPCK charity with the promise of maintaining and improving the business back in 2006. They used a charity called the “Society of Saint Stephen the Great” (SSG) as their vehicle.

Since then there has been a saga of “shenanigans”, including sackings by email, bullying of staff, “Cease and Desist” attempts to suppress straight reporting, creation of half-a-dozen business entities to confuse everyone, a fake attempt in the US at putting the core charity into bankruptcy (declaring only liabilities not assets) where the court has no jurisdiction anyway, and much much more, which I will be describing in some detail in a series of podcasts.

I (along with many others) helped promote the new campaign site in summer 2008 when Dave Walker the blogger doing the existing reporting (75 posts in about 18 months was one of several threatened legally by Mark Brewer; here is an example of the style of letter used – this one was published by Sam Norton. An instant archive of these deleted posts was of course established within days on the blog Open Debates not Libel Threats .

There have also been some lighter moments, such as the lawyer running a chain of religious bookshops being instructed by the Court to take remedial education in bankruptcy law and legal ethics, and the discovery that his brother possesses a private “hobby” aircraft painted in “Trotter Trading” yellow, which was maintained at charitable expense . However, the core objective is to make sure that the mismanagement of the chain is scrutinised, and the miscreants brought to book.

The campaign blog now has nearly 250 articles, and has received 2500 comments. Here are the visitor statistics from the WordPress stats module. You can see the initial surge, and how interest has been maintained at around 10k page views each month.

Though very respectable, this is not a huge amount of traffic, but a successful niche campaign does not need a huge amount of traffic – and it could even be a distraction to receive many more comments than we do already.

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