Tag Archives: subscriptions

This UK podcast is making money – and employs 4 people

In a guest post first published on his blog, Joe Norman talks to the team behind The Anfield Wrap, a UK podcast which manages to employ four people through a subscription-based business model.

The Anfield Wrap is an independent podcast for Liverpool supporters. Starting in 2011 as a weekly show, usually on a Monday (post weekend match)— it was then picked up by local radio station Radio City Talk, who commissioned a second show for Fridays.

Neil Atkinson, content manager at The Anfield Wrap (TAW) and the main presenter, says they were very quicky seeing 20,000 downloads a week — and it became clear there was demand for more: Continue reading

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After reverse publishing, it’s time to consider the ‘reverse subscription model’

Man attacks door, in reverseWhat is a reverse subscription model? Cedric Motte looks at what happens when you see digital as the heart of your distribution marketing and the paper as a commodity. This post was originally published in French on NewsResources.

Digital as the heart of the subscription marketing plan ?

“Reverse publishing” first hit newsroom organisations some years ago (although many medias didn’t switch and instead “just” added another digital newsroom downstairs).

The idea is simple: because of mobile penetration and generous data plans, readers use their mobile (and tablet at home) to access news along the day. So a newsroom has to think about releasing news in a digital way to keep up with the tempo of news. The paper comes later. Continue reading

If you’re still thinking about charging for online news in 2009, you’re dead already (a primer)

This afternoon I will once again be working with a group of editors as we look at business models for online news. To their credit, the micropayments/paywall issue rarely comes up – and then only as a ‘devil’s advocate’ question. But it seems others have been asleep for the past 10 years. To those and the unfortunate souls having to field these questions, I offer you the following primer culled from recent coverage of this pointless debate: Continue reading