In a guest post first published on his blog, Joe Norman talks to the team behind The Anfield Wrap, a UK podcast which manages to employ four people through a subscription-based business model.
The Anfield Wrap is an independent podcast for Liverpool supporters. Starting in 2011 as a weekly show, usually on a Monday (post weekend match)— it was then picked up by local radio station Radio City Talk, who commissioned a second show for Fridays.
Neil Atkinson, content manager at The Anfield Wrap (TAW) and the main presenter, says they were very quicky seeing 20,000 downloads a week — and it became clear there was demand for more: Continue reading
What is a reverse subscription model? Cedric Motte looks at what happens when you see digital as the heart of your distribution marketing and the paper as a commodity. This post was 
