Tag Archives: subscriptions

This UK podcast is making money – and employs 4 people

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Andy Nugent

In a guest post first published on his blog, Joe Norman talks to the team behind The Anfield Wrap, a UK podcast which manages to employ four people through a subscription-based business model.

The Anfield Wrap is an independent podcast for Liverpool supporters. Starting in 2011 as a weekly show, usually on a Monday (post weekend match)— it was then picked up by local radio station Radio City Talk, who commissioned a second show for Fridays.

Neil Atkinson, content manager at The Anfield Wrap (TAW) and the main presenter, says they were very quicky seeing 20,000 downloads a week — and it became clear there was demand for more: Continue reading →

After reverse publishing, it’s time to consider the ‘reverse subscription model’

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Man attacks door, in reverseWhat is a reverse subscription model? Cedric Motte looks at what happens when you see digital as the heart of your distribution marketing and the paper as a commodity. This post was originally published in French on NewsResources.

Digital as the heart of the subscription marketing plan ?

“Reverse publishing” first hit newsroom organisations some years ago (although many medias didn’t switch and instead “just” added another digital newsroom downstairs).

The idea is simple: because of mobile penetration and generous data plans, readers use their mobile (and tablet at home) to access news along the day. So a newsroom has to think about releasing news in a digital way to keep up with the tempo of news. The paper comes later. Continue reading →

If you’re still thinking about charging for online news in 2009, you’re dead already (a primer)

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This afternoon I will once again be working with a group of editors as we look at business models for online news. To their credit, the micropayments/paywall issue rarely comes up – and then only as a ‘devil’s advocate’ question. But it seems others have been asleep for the past 10 years. To those and the unfortunate souls having to field these questions, I offer you the following primer culled from recent coverage of this pointless debate: Continue reading →