Author Archives: JoeNorman

About JoeNorman

Broadcast and online journalist, MA student Birmingham City University

Podcasting and money in the UK

In a guest post for OJB first published on his blog, broadcaster Joe Norman explores the UK market for podcasting.

Over the past few weeks I’ve found myself questioning whether — in the UK in particular — it is possible to make money from podcasting.

The bigger productions seem to be an add-on to radio programmes, heavily reliant on content produced — presumably — using on-air budgets.

Many of the others appear, on the face of it, to be labours of love with some sponsorship that may cover cost. Continue reading

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This UK podcast is making money – and employs 4 people

In a guest post first published on his blog, Joe Norman talks to the team behind The Anfield Wrap, a UK podcast which manages to employ four people through a subscription-based business model.

The Anfield Wrap is an independent podcast for Liverpool supporters. Starting in 2011 as a weekly show, usually on a Monday (post weekend match)— it was then picked up by local radio station Radio City Talk, who commissioned a second show for Fridays.

Neil Atkinson, content manager at The Anfield Wrap (TAW) and the main presenter, says they were very quicky seeing 20,000 downloads a week — and it became clear there was demand for more: Continue reading