In a guest post for OJB first published on his blog, broadcaster Joe Norman explores the UK market for podcasting.
Over the past few weeks I’ve found myself questioning whether — in the UK in particular — it is possible to make money from podcasting.
The bigger productions seem to be an add-on to radio programmes, heavily reliant on content produced — presumably — using on-air budgets.
Many of the others appear, on the face of it, to be labours of love with some sponsorship that may cover cost. Continue reading