Tag Archives: web-surfing

Web-surfing behavior: stuck in the 1990’s?

A new research from Indiana University showed that 54% of URL requests had no referrals. That means that most of the time, people do not click on links. They merely pick a site in their favorites or type in an URL in the address bar. A mere 5% of URL requests came from search engines.

The figures can hardly be doubted. The study monitored 100,000 users over 9 months – the largest yet. What is more, the number of URL requests without referrals actually increased over the course of the study.

Users seem less Google-prone than what is often claimed. They spend little time surfing and prefer to go directly to destinations they know. Continue reading

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