As part of an ongoing series on recent graduates who have gone into online journalism, online communities editor Ed Walker talks about what got him the job, what it involves, and what skills he feels online journalists need today.
I graduated from the University of Central Lancashire School of Journalism in 2007 with a BA (Hons) first-class in Journalism. I specialised in online journalism in my final year and was taught by the digital yoda that is Andy Dickinson.
As part of my degree I was taught how to do HTML/CSS, built websites from scratch, shot video, chopped up audio, used RSS feeds for newsgathering, wrote stories, blogged using WordPress, used content management systems and all that lovely stuff.
During the course it was obvious that you needed real experience – not just Microsoft Word-submitted stories to a lecturer – to get on in the industry. I started writing for my student paper, Pluto, as soon as I arrived – it was then in a monthly magazine format – and was part of the team that turned it into a fortnightly newspaper.
In 2005 we took the paper online for the first time with Pluto Online and I moved up to Assistant Editor before winning the election to become editor for a year.
We had some good splashes, with two stories going national, and we picked up two awards at the Press Gazette Student Journalism Awards 2008: the Scoop of the Year for an undercover investigation into an essay writing company run by a UCLan student; and one of our reporters picked up Student Reporter of the Year.
While studying I also did shifts for the Lancashire Evening Post as a reporter and got involved in the Johnston Press “Newsroom of the Future” project – shooting lots of video and audio for the website. I also had a really enjoyable placement and shifts with The Scotsman when Stewart Kirkpatrick, now of the Caledonian Mercury, was editor. This taught me a lot about how a national and regional operated in the same newsroom (standing me in good stead for my current role at Media Wales).
I also went to India for two and a half months to work for a publishing company, Explocity, on their range of magazines as a reporter and sub editor. Based in Bangalore, this was an eye-opening experience.
Finding a tough job market in the summer of 2008 I sold out and took a comms job at the university, but this involved managing the Students’ Union website and taught me a lot about content management, managing social media and databases/content management systems.
In January 2009 I started up a local news and community site for Preston, Blog Preston. This was partly to keep up some journalism experience and also to fill a void that was left by the Preston Citizen shutting down.
I used WordPress, built up contacts and stories started coming in. Local people found it a useful resource and we had great feedback and traffic figures. It’s still going now, I oversee some very talented student journalists at UCLan: Andy Halls, Joseph Stashko, Daniel Bentley and David Stubbings – who produce content and manage the site.
The Online Communities Editor role
As Online Communities Editor with Media Wales I took on the project of starting a community website for Cardiff (http://yourcardiff.walesonline.co.uk) under the main WalesOnline (http://www.walesonline.co.uk) site.
The Cardiff section on the WalesOnline site just saw content pumped through from the papers, so my role was to get under the skin of Cardiff, focus on community and council stories and attract guest bloggers to the site. I also manage the social media presences for yourCardiff and WalesOnline.
In the multimedia age I also write regularly for the South Wales Echo, and work on increasing reader interaction with stories in the paper and working on collaborative journalism projects like getting readers to submit their parking hotspots around the city. I can go from editing a Google map, to shooting video, to writing the splash, to editing a guest blog post all in the space of a few hours during any given day.
I like regional journalism. I like getting out into the community and reporting on stories that matter to them, so I’d definitely like to stay in regional journalism and move upwards.
Ideally I’d like to get involved in improving the quality of local newspaper websites, helping them connect with online communities and also getting better integration with the papers. There’s so much more that could be done and it’s an exciting time to be a journalist.