Keyword: onlinejournalism. That’s the upshot of this report from the Online Publisher’s Association, which also has the useful stats that,
“The largest proportion, 66 percent, report viewing streams of news and current events, while 49 percent see movie trailers, 29 percent eyeball music videos, and 27 percent check out sports highlights. Those figures might be somewhat skewed, however, because many of the sites included in the survey were online newspapers or magazines.”
Somehow, however, I can’t see publishers investing just to please these surfers.