[Keyword: online journalism]. That’s how Journalism.co.uk reports on the comments of Guardian Unlimited assistant editor Neil McIntosh:

“”If you take the view that the most vibrant area of debate for many issues is now online – rather than in print – then having some kind of presence online makes a lot of sense for any freelance [commentator] who wants to follow, and participate in, the debate,” Mr McIntosh said.

“Either freelances are so busy and happy with their existing work that they haven’t got time or the need to write for free, or they’ve got some spare capacity with which they could build a brand.

“I’ve seen blogs make journalists’ names… their blogs give them a higher profile among a certain audience than their printed work would ever command.””