Tomorrow’s newspaper according to the INMA

[Keyword: , , ]. Some food for thought from the INMA (International Newspaper Marketing Association) European Conference in Barcelona. As reported by Innovations in Newspapers, the last speaker, Earl Wilkinson, the Executive Director of the International Newspaper Maketing Association gave his view about tomorrow´s newspaper as follows:

“1. Core print product will become smaller to fit consumer lifestyles – fewer pages, smaller page size, shorter stories.

“2. Deep, rich journalism will move online and be enhanced in virtual universe.

“3. Core product will be customized, interactive, and on-demand.

4. Miniature versions of the core product will target under-served groups.

“5. Digital options will multiply – get the newspaper anywhere, anytime, anyway.

“6. Newspaper features will be unbundled … iTunes pay-per-click model.

“7. You will buy a multi-media “membership” in the newspaper, not a print subscription.

“8. “Citizen journalism” will become another source for newspapers like Reuters, AP.

“9. Less “voice of God” (monologue), more “mirror of the community” (dialogue).”

Save this story on del.icio.us / Digg this story

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.