Integrated Newsrooms part 1: The new Telegraph model

[Keyword: , ]. In the first of a promised three-part series, Editors Weblog looks at the new ‘multimedia hub’ newsroom of the Daily Telegraph. Unfortunately, it reads a bit fluffy, complete with a riding-into-the-sunset final paragraph:

“[Rhidian Wynn Davies, Consulting Editor of The Telegraph] says simply “we couldn’t do what we do now in the old structure”. [Edward Roussel, Digital Editor at The Telegraph] explains a little further “Everyone is on one floor and no-one can hide away in their office – there aren’t any. It improves communication. I don’t think anyone would want to go back to how it was. It’s such a dynamic environment now, we have short sharp meetings where decisions are made quickly rather than hour long arranged meetings. Before people didn’t communicate. Now those that aren’t good at communicating are forced to. There is no question that it works a lot better and the quality of the content is higher””

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Paul Bradshaw lectures on the Journalism degree at UCE Birmingham media department. He writes a number of blogs including the Online Journalism Blog, Interactive PR and Web and New Media

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