Publishers grapple with web video – or rather, selling ads on web video

Jemima Kiss reports on the Association of Online Publishers web video forum, with a focus on advertising:

“ROO Group executive director Robin Smyth had some pretty solid basic tips on incorporating video: add mini players within the site, embedded video in the site (that means not having a pop-up media player, like the iPlayer…), having a simple content management system, good marketing, a user content element and focusing on live events.”

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