NUJ ADM: Digital Convergence: How should we respond?

Probably the most interesting part of the weekend’s NUJ annual conference was a fringe meeting on digital convergence. Speakers included Cardiff University’s Dr Andy Williams on his research into Trinity Mirror’s online strategy, The Guardian’s Len Mulholland, BBC News Online journalist Paula Dear, NUJ NEC member Adam Christie, and NUJ General Secretary Jeremy Dear.

Below are video clips from the event, but here are the bullet points:

  • Trinity Mirror makes more money, spends less, employs fewer, circulation drops
  • The Guardian invests in its website and training, but the web staff are often marginalised when decisions are made – for instance, when the political print team went ‘web-first’ for a conference the web journalists (who had already been web-first) were not consulted as to how they might adapt as a result.
  • There is also concern about short-term contracts for those on more ‘experimental’ projects such as vodcasts.
  • The main issue for journalists on the BBC’s website is 24/7 working patterns and the rota that goes with that.
  • News management admit they don’t have a clue what they’re doing. The NUJ is seeking to set up a commission on convergence to help establish best practice and lead the process of convergence (more on this in later posts).

Introduction (chair: Jemima Kiss)

Dr Andy Williams

Len Mulholland, Guardian

Paula Dear, BBC

Finally, go to this page to download audio of Jeremy Dear.

2 thoughts on “NUJ ADM: Digital Convergence: How should we respond?

  1. Pingback: Digital Convergence: How should we respond? « 100 Years of the NUJ

  2. Pingback: NUJ establish Convergence Commission « Online Journalism Blog

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