Two days ago I blogged about some bad newspaper video from the Reading Evening Post, and ended

“Let’s see if I can generate more views from this blog than from their own site – at least it will prove the value of making your video embeddable.”

As of today the video has received 145 visits via this blog compared to the 81 from the newspaper site. There are also a further 27 visits from two other blogs. In other words, two out of three viewers came to the video through viral means.

Verdict: if you want people to know about your video offering, make your video embeddable. And do something that people will want to embed – preferably something good, not embarrassing.