The Daily Mail surprisingly overtook the Telegraph and Guardian in the June ABCes – with more unique visitors than any other UK newspaper (this is a cross-post of my original June ABCe analysis on my blog).
However it was only 4th in terms of UK visitors. Figures from Compete.com, which tracks Americans’ internet use, show that, of the 4.7 million unique users the Mail added from May to June, 1.2 million were from the USA. American and other foreign visitors searching for Michael Jackson’s kids – the Mail tops google.com for a search on this – drove this overseas growth.
US traffic to UK newspaper sites
Of the big three UK newspaper sites this is what happened to their US traffic from May to June:
- Guardian: up from 3.4m to 3.7m – a rise of 300,000 or 9%.
- Telegraph: up from 3.7m to 4.1m, a rise of 500,000 or 11%.
- Daily Mail: up from 4.0m to 5.2m, a rise of 1,200,000 or 30%.
This dramatic increase in traffic, compared to its rivals, from May to June helps explains how the Mail leapfrogged the Guardian and Telegraph.

Google.com was the main referrer to the Mail – responsible for 22.7% of its traffic. More on this below. Next up was drudgereport.com (a large US news aggregation site), followed by Yahoo.com and Facebook.com.
What was behind this rise in US traffic?
So what led to this sudden increase for the Mail? Compete also shows you the main search terms that lead US visitors to sites. Continue reading

