How journalism has changed – Guardian ‘3 pigs’ video says it better than anything

There’s something almost seminal about this video promoting The Guardian’s ‘open journalism’. I’m not sure whether it’s the unusually honest acknowledgement that news is more complicated than it is often presented; the way that the video itself plays with our preconceptions, drawing attention to them in the process; or the portrayal of a production process in which non-journalists are a vital part.

I lie, of course: it’s all of those things. It’s an image of journalism utterly different from how it presented itself in the 20th century, different – if we’re honest – from the image in most journalists’, and most journalism students’, minds.

I expect I’ll be showing this a lot. Watch it.

[flv:×9.mp4 autoplay=’false’]

PS: If you have another 3 minutes, here’s Alan Rusbridger giving a slightly less dramatised angle on the same topic:


…And then move on to these videos linked from this page on how to get involved: from head of news Ian Katz:


…and on sports journalism:


…and culture reporting:


…and comment:


5 thoughts on “How journalism has changed – Guardian ‘3 pigs’ video says it better than anything

  1. Pingback: Intelligent design or natural selection – Three little pigs and the church of open journalism |

  2. Pingback: Three Little Pigs: Where’s the beef? | Kathlyn Clore

  3. Pingback: 'The 3 Little Pigs' teaches us how journalism is changing |

  4. Robyn Bateman

    I love that video, it reminded me of Charlie Brooker’s Black Mirror series for Channel 4. Dramatic? Yes. But effective too. As someone with a limited attention span as far as video is concerned, it hit me more than than Alan’s piece to camera (sorry Alan). And as someone who’s learning about the power of online video – and the never-to-be-underestimated importance of audio – I think Alan needs to speak up a bit (sorry again Alan).

  5. Pingback: The future of open journalism: how journalists need to step up their game | Online Journalism Blog

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