VIDEO: What makes a good email newsletter

Email newsletters are an excellent way for journalism students to build a profile in a field while also improving their specialist knowledge and editorial skills. I’ve put together a short video guide on some of the key techniques to use when starting an email newsletter — and why it’s a great way to stand out in the jobs market.

The video outlines three typical purposes of newsletters, the importance of visuals and links, and other key qualities of the genre. Watch it below.

This video was first made for journalism students on Birmingham City University’s MA in Multiplatform and Mobile Journalism. It also includes some advice on referencing reading and evidence in an evaluation of students’ work.

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About Paul Bradshaw

Paul teaches data journalism at Birmingham City University and is the author of a number of books and book chapters about online journalism and the internet, including the Online Journalism Handbook, Mobile-First Journalism, Finding Stories in Spreadsheets, Data Journalism Heist and Scraping for Journalists. From 2010-2015 he was a Visiting Professor in Online Journalism at City University London and from 2009-2014 he ran Help Me Investigate, an award-winning platform for collaborative investigative journalism. Since 2015 he has worked with the BBC England and BBC Shared Data Units based in Birmingham, UK. He also advises and delivers training to a number of media organisations.

2 thoughts on “VIDEO: What makes a good email newsletter

  1. aghudson's avataraghudson

    As a student interested in journalism, I really payed attention to the 3 purposes of newsletters highlighted in this video. I often find it hard leaving my opinion out of topics I am writing on, would anyone have some advice, from a professional level, on how I could work on focusing in on facts verses just my opinion?

    Reply
    1. Paul Bradshaw's avatarpaulbradshawuk Post author

      A good way to start is to put aside time to specifically edit your article afterwards to remove any opinions. If that doesn’t work, ask someone you trust (ideally someone who doesn’t have exactly the same opinions as you, like a relative) to highlight any passages that are subjective/opinion-based rather than objective facts.

      Another technique would be to highlight every claim in the article and check whether there is some attribution of ‘according to X’ that backs it up. If there isn’t, it’s probably just your opinion.

      Reply

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