VIDEO: What makes a good email newsletter

Email newsletters are an excellent way for journalism students to build a profile in a field while also improving their specialist knowledge and editorial skills. I’ve put together a short video guide on some of the key techniques to use when starting an email newsletter — and why it’s a great way to stand out in the jobs market.

The video outlines three typical purposes of newsletters, the importance of visuals and links, and other key qualities of the genre. Watch it below.

This video was first made for journalism students on Birmingham City University’s MA in Multiplatform and Mobile Journalism. It also includes some advice on referencing reading and evidence in an evaluation of students’ work.

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