“Unlike television consumption, which mostly happens during hours of 8 pm to 11 pm, people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime… this fundamental shift in consumer behavior opens up opportunities… [to] leverage online video to reach target audiences more often than just once a week.”
Author Archives: Paul Bradshaw
How can the government save journalism?
I had an interesting meeting recently with an MP who wanted to get a handle on the state of the media right now and how good journalism could be supported. Rather than just hear my voice I thought it would be worth starting something wider that involves more voices, and point him to this.
To kick things off, here are some of the things I thought the government could do to create an environment that supports good journalism:
- Release of public data (I’ve made this case before – it’s about helping create efficiencies for anyone reporting on public bodies). He seemed to feel that this argument has already been won.
- Tax relief on donations to support investigative journalism: a number of philanthropists, foundations, public bodies and charities are starting to fund investigative journalism to fill the ‘market failure’ of commercial news production. In addition, an increasing amount of investigative journalism is being done by campaigning organisations rather than news organisations, and there is also the opportunity for new types of businesses – social enterprises and community interest companies – to fund journalism.
- Encouraging innovation and enterprise: as regional publishers reduce their reporting staff and shut down their less profitable publications, gaps are appearing in local news coverage. Local people are launching news sites and blogs to fill those gaps – but not quickly enough, or with the resources, to match what was left behind. Funds to support these startups are much-needed and might also encourage journalists who have been made redundant to put their experience into an independent operation. There is no evidence to suggest that subsidising existing publishers will subsidise journalism; indeed, I would suggest it will stifle local innovation and economic growth.
- Reskilling of redundant journalists: related to the last point, I would like to see funds made available to help put redundant journalists (more Chris Browns and Rick Waghorns) in a position to launch news startups. They have a wealth of experience, ability, knowledge and contacts that shouldn’t be left to waste – give them online and enterprise skills.
- An effective local news consortia: The Digital Britain-mooted local news consortia is a vague idea in need of some meat, but clearly it could go some way to meeting the above 2 by supporting local independent media and providing training. Allowing the usual suspects to dominate any new operation will see business as usual, and innovative independent operators – including those who work on a non-commercial basis – will quickly become disillusioned. The idea of putting some or all of the commissioning process in the hands of the public, for instance, could be very interesting.
- Address libel laws: one of the biggest obstacles to investigative reporting is the potential legal costs. Most newspapers now make a hard commercial decision on stories: if the story is worth enough money to make it worth fighting, it gets published; otherwise, it doesn’t. Public interest or importance is not the major factor other than in how it affects likely sales. Likewise, startup operations are likely to shy away from edgier reporting if they feel they can’t afford to fight for it in the courts. Stopping councils from suing for libel was an important step; keeping libel laws out of science should be the next one – and it shouldn’t stop there.
So those are the ideas that occurred to me. What would you suggest this MP, and government, do to help journalism?
An interview with tynt.com – in movie form
There was a recent post on OJB about the Daily Mail’s ‘feature’ that automatically adds a link and attribution to any text you copy – it turned out to be part of Tracer from Tynt.com, a service that lets you track how people are using content on your site.
I asked Derek from Tynt a few questions – and then I fed the whole lot into Xtranormal.com’s text to movie service. I would have tidied the interview up but I’ve left it verbatim underneath in case you can’t follow the video (which you can see in all its glory here – as this blog’s not quite wide enough to see the full picture!) …
ME: What have the most common use cases – and types of user – turned out to be in practice? Is it large publishers or small bloggers (or both?!?) And what are they using it for (to track, to get links etc)? Continue reading
What’s good for TwitPic may be bad for photojournalists
Yesterday Mashable ran an interesting story about how iPhone will soon become the top camera for images uploaded onto Flickr. Previously that spot belonged to the Canon EOS Digital Rebel XT, which is basically the DSL-R for beginners.
With each production cycle, mobile phone cameras are getting more sophisticated. Meanwhile it’s incredibly easy to upload a just-taken photo from your sophisticated camera phone onto the web. I recently upgraded my BlackBerry to the 8900, which has a 3.2MP auto-focus camera. Not a lot of megapixels, but the autofocus is what makes it a great camera phone. Taking a photo and uploading it to TwitPic takes less than a minute. The quality of the photos are pretty good, too.
The proliferation of iPhones, BlackBerrys and other camera phone brands has meant more people are photographing the things they do and putting them up on the web. For small and mid-size papers, getting art for a story could be as easy as doing a TwitPic search by keyword and see what pops up. If a user-taken photo of an event pops up, you could contact the author, ask for permission and post it. At worst, they’d ask for a small fee, which when paid would still be a money saver compared to sending a photojournalist to an event.
The same could be said for videos. If a video of an event is uploaded to YouTube or any of the other video hosting sites, a news organisation could contact the person who shot it and ask permission to use it.
As the line between reporter and reader becomes further blurred, technological advances and the will of the people may mean that photojournalists are primarily employed by news organisations who feel they can both print the photos and sell the originals for a nice profit.
If the public is providing printable photos either for free or at a fraction of the cost of employing a photojournalist, that won’t be a terribly difficult decision for any executive editor to make.
What happened when Sky News took images from Twitter
When Sky News needed a picture to illustrate a shooting at Waterloo Station, they found what they needed on Twitter: a photo of the crime scene taken by Joe Neale and posted to Twitter using Twitpic (used above, with permission).
Just one problem: they didn’t bother to tell Joe. Continue reading
The Guardian kicks off the local data landgrab
Tonight I’ve been speaking at a Guardian-sponsored event in Birmingham: a special meetup of the Birmingham Social Media Cafe doubling as a sort-of-build-up-to-a-Hack Day.
And I think it’s a very significant event indeed.
For years I’ve lectured newspaper execs on the value of data and why they needed to get their APIs in order.
Now The Guardian is about to prove just why it is so important, and in the process take first-mover advantage in an area the regionals – and maybe even the BBC – assumed was theirs.
This shouldn’t be a surprise to anyone: The Guardian has long led the way in the UK on database journalism, particularly with its Data Blog and this year’s Open Platform. But this initial move into regional data journalism is a wise one indeed: data becomes more relevant the more personal it is, and local data just tends to be more personal.
Reaching out to those with access to that data, and the ability and knowledge to pick through it, makes perfect sense. But it also means treading on regional toes, and it will be interesting to see how (and indeed if) regional newspapers and broadcasters react.
Cobbling together some sort of regional API would be a welcome start – but is not going to be enough alone: The Guardian have spent years building a reputation in technology circles for their understanding of the web. As The Guardian’s Michael Brunton-Spall pointed out tonight, theirs is the only newspaper to offer ‘full fat’ RSS feeds that allow you to read full articles on an RSS reader – not to mention customisable URLs that allow you to build your own feeds based on combinations of tags, authors and categories. And Open Platform is one of the most, well – open news platforms in the world.
So if other news operations want to compete in this arena, they’ll need to make cultural efforts, not just technical ones.
There are few people in those organisations who truly understand why they should want to compete. They may see it in the context of the mutterings about a move by Guardian Media Group (GMG) into hyperlocal media, but that could be a different kettle of fish entirely (a red herring of sorts if you want to mix metaphors).
These early moves on the data side of things are about more than the prospect of launching competing web publications. It means the Guardian (rather than the GMG) is well positioned to provide a platform for a bottom-up network of hyperlocal sites, to become, in short, a Press Association for the 21st century, catering for a grassroots journalism movement filling ever-increasing holes in the regional news map: not just feeding national and international news to local and specialist websites, but pulling data the other way (although that doesn’t mean there isn’t scope to meet GMG hyperlocal plans in the middle). They have competition here from MSN Local and Reuters’ Open Calais, but I’ve not seen evidence of the same cultural efforts from that direction.
It’s very early days, but things move fast in this sphere. A cry is being taken up that all news organisations need to heed: “Raw data now!“.
The age of “My” news
The Huffington Post went social yesterday. Well, more social than it already was.
Personalize, personalize, personalize, said the world of Web 2.0 to news organizations, and they did. Last year, the New York Times came up with TimesPeople, so users could recommend their favorite articles to other readers, and post links directly to social networks such as Facebook. The Washington Post launched MyWashingtonPost, which basically functions like a glorified RSS feature. MyTelegraph, perhaps the most impressive customization service from a newspaper, allows people to set up profile pages, form elaborate networks with fellow readers, and even blog on the Telegraph’s site.
Almost ever since Salon started bought the then-groundbreaking “Well” online community in the eighties, new media entities have been about building online communities around their sites. And news organizations realized–albeit slowly–that the best way to build a loyal reader base online was to not only connect to their readers, but also to connect their readers to other readers.
As J.D. Lasica noted way back in 2002, personalization is–and should be–an intrinsic feature of the Internet medium. In a world where every news site is offering almost the same kind of information (with few exceptions) and cutting-edge multimedia technology, what can make one Web site special? The people, and the ability connect with other people.
“By recognizing the importance of serving hundreds of different readerships simultaneously, online publications are moving toward a higher order of individualized news. No longer can they afford to treat readers as undifferentiated, generalized, lumpen masses,” Lasica wrote in a related piece.
TimesPeople and MyTelegrpah, while admirable ideas in their own right (especially for news Web sites that started by looking like near facsimiles of their print versions), however, come with the requirement that people spend plenty of time on the site, picking their favorite stories, sharing their views on those stories, and connecting with people that might like the same stories.
The Huffington Post is taking this one step further by teaming up with Facebook, linking readers to their Facebook friends, and allowing users to publish their Huffpost activities on their Facebook walls. Like all the personality tests they take and crops they plant in Farmville weren’t enough! But there is some advantage to this. It comes close to the concept of integrating online identities and bringing them to one place: the universal sign-in and network portability that many Internet pundits have insisted should be implemented in order to allow cross-interaction among various social media platforms.
Most personalized news features allow readers to search for their Facebook friends or Twitter followers, but they don’t offer a way to actually integrate the two networks. Consequently, this involves exclusively spending time on the newspaper’s Web site to form a community or interact with fellow users. Now, if you had a choice between spending a few hours on MyWashingtonPost or Facebook, which would you choose? And how many different media sites do you want to sign into at the start of your day? Hell, I’m just glad TweetDeck allows me to keep track of Facebook and Twitter in one place. And the number of new visitors a page would gain from linking to Facebook would probably offset the time spent by a single user on the site itself.
TimesPeople does allow users to sync up to their Facebook profiles, but in keeping with the NYT’s prioritization of “information” over social networking, the site does not allow users to have much more on their profiles than a name and a location.
HuffPost Social news is also quite a leap from news organizations generating noninteractive Facebook pages that merely feed fans with links to their latest stories (the same counterproductive way in which many use Twitter), with readers occasionally discussing stories of interest to them on discussion boards.
Of course, as with anything else, there are two schools of thought about such personalization, customization, individualization of news consumption. Some believe that it might fragment an already fragmented audience in the new media world.
But, if anything, integrating Web site audiences with social networks should help consolidate these virtual and real communities. Chances are, many of your Facebook friends are people you know–and have known—in real life, in contrast to the exclusively online people you interact with on blogs and discussion forums. This is a way to bring those groups together, defragment the so-called “online-offline” divide. Many of the causes I’ve signed up for on Facebook, for instance, are tangible ones, to save the libraries in the city I live in or promote gay rights at a rally: offline events that can make a difference to the community.
Ultralocal blogs update and a new local directory: nutshell.org.uk
Last week Paul Bradshaw and I launched an exercise (background) last week to identify and map as many “ultralocal” (*) blogs and websites as possible.
We have had almost 140 blogs and websites added, albeit with a certain amount of “creative marketing” in the mix, which will reduce the total – depending on the criteria used by each person using the data.
There are so many blogs which can be called “local”, with a wide range of purposes, that I think we are likely to end up with a series of directories rather than a single monolithic website. Otherwise the directory might become so large as to be unmaintainable.
Life in a Nutshell
I have an interest in independent commentary and a movement to rebuild politics from the grassroots upwards. I think a key to this is to react to the recent political scandals by seeking a broader, more rounded view of politics, rather than either rejecting or ignoring political life.
So I’m kicking off with a directory – called Nutshell – based on the following criteria:
* Sites focused on a defined and identified area or community.
* Sites edited and controlled from within that area or community.
* Sites which are editorially independent.
I’m also listing local websites (such as forums) which are not on a blog platform, local aggregators, local directories and networks of sites which are centrally managed.
Nutshell is built using WordPress, but I’d hope in the future to move to a platform which will enable website-managers to create their own accounts and edit their own details.
Wrapping Up
I’m expecting other directories to be coming along, I hope including one from Talk about Local listing the 150 sites that the project aims to help set up as they are created.
And someone needs to create a Google map of the sites submitted.
Watch this space.
New business models for journalism – CUNY provides plenty of numbers
So, students at CUNY have delivered their much-awaited New Business Models for journalism – four in total, that aim to answer “What happens to journalism in a top-25 metro market if a newspaper fades away. Can journalism be sustained? And how?”
The post introducing the models is surprisingly succinct: the real work has gone into 3 spreadsheets which are linked to under each heading (there are only 3 as 2 of the business models have been presented together).
Each model has a separate post which is equally succinct, but invite comments. They are:
Much credit goes to CUNY. Although this has the luxury of being funded by the Knight and McCormick Foundations, it is always going to attract much criticism. And I’m not going to shy from being critical: I’m disappointed. Continue reading
Is this the model for charging for online newspapers?
I recently argued that bundling or adding value was the most likely way Rupert Murdoch would succeed in charging for his newspapers online. And now I’ve spotted that the Times / Sunday Times are already doing that with their Culture section (apologies if you already knew this – first posted here).
Over at culture.timesplus.co.uk is Culture+, described as “an exclusive programme of arts and entertainment rewards for subscribers of The Times and The Sunday Times.”
By subscribing to the paper version of the Times and getting it delivered to your door each day, you get these benefits:
- Free, exclusive Art Fund membership giving you free entry to hundreds of charging museums, galleries and historic properties across the UK and 50% off entry to many major exhibitions. (The normal price of this is over £30.)
- Priority booking for the most talked about plays, shows and exhibitions.
- See the latest films first, and free.
- Free, discounted and two for one tickets to selected shows and events.
- Competitions & free downloads.
- Invitations to exclusive Culture+ events.
- Discounts from Culture+ partners.
- Regular e-mail updates featuring cultural picks and exclusive Culture+ offers
- A membership card for use at events, as there may be other discounts and privileges for Culture+ members
The Guardian appears to be considering something similar.
Imagine you got a similar list of benefits when subscribing to an online version of those papers. Would people pay for that?

