“It’s the quest for this – genuinely new forms of digital content – that represents the next profound moment of change we need to prepare for if we’re to deserve a new charter.
“As we increasingly make use of a distribution model – the internet – principally characterised by its return path, its capacity for interaction, its hunger for more and more information about the habits and preferences of individual users, then we need to be ready to create content which exploits this new environment – content which shifts the height of our ambition from live output to living output.
“We need to be ready to produce and create genuinely digital content for the first time. And we need to understand better what it will mean to assemble, edit and present such content in a digital setting where social recommendation and other forms of curation will play a much more influential role.”
I’ve now covered almost all of the 5 roles in an investigations team I posted about earlier this year – apart from the multimedia journalist role. So here’s how to get started in that role.
Multimedia journalism is a pretty nebulous term. As a result, in my experience, when students try to adopt the role two main problems recur: 1) having a narrow assumption of what multimedia means (i.e. video) and 2) not being able to see the multimedia possibilities of your work.
Multimedia journalism is a very different beast to broadcast journalism. In broadcast journalism your role was comparatively simple: you had one medium to use, and a well-worn format to employ.
Put another way: in broadcast journalism the medium was imposed on the story; in multimedia journalism, the story imposes the medium.
In a guest post for OJB, cross-posted from her blog, Franzi Baehrle reviews a new German TV show which operates across broadcast, web and mobile.
There’s a big experiment going on in German television. And I have to admit that I was slightly surprised that the rather conservative “Bayerischer Rundfunk” (BR, a public service broadcaster in Bavaria), would be the one to start it.
Blogger and journalist Richard Gutjahr was approached by BR to develop a format merging internet and TV. On Monday night the “Rundshow” was aired for the first time at 11pm German time, and will be running Mondays-Thursdays for the next four weeks. Continue reading →
Image from MHP The Ident Zone - click to see in context
The BBC’s social media lead for the English Regions Robin Morley has invited requests from “reputable hyperlocal websites” who want links to their stories included in the BBC’s regional news websites. Continue reading →
A few months ago I saw an early version of ITV News’ new website, and was pretty impressed. Now it’s finally live – and I’m still impressed.
Why? Because this doesn’t just fiddle around the edges like so many news website relaunches have done since 2007. This reinvents the whole thing – and the result is more like a social network or a blog than a newspaper front page. Continue reading →
“The Triangle of Trade to which I have referred is essentially an arrangement where Rangers FC and their owner provide each journalist who is “inside the tent” with a sufficient supply of transfer “exclusives” and player trivia to ensure that the hack does not have to work hard. Any Scottish journalist wishing to have a long career learns quickly not to bite the hands that feed. The rule that “demographics dictate editorial” applied regardless of original footballing sympathies.
“[…] Super-casino developments worth £700m complete with hover-pitches were still being touted to Rangers fans even after the first news of the tax case broke. Along with “Ronaldo To Sign For Rangers” nonsense, it is little wonder that the majority of the club’s fans were in a state of stupefaction in recent years. They were misled by those who ran their club. They were deceived by a media pack that had to know that the stories it peddled were false.”