Today’s Hyperlocal Voices interview is with Julia Larden, chair of the Acocks Green Focus Group blog, which campaigns to make Acocks Green a “better place to live, work and shop”. The group was established in 2004 and the blog followed in 2007. “We are less likely to get confused or get our facts slightly muddled” than professional journalists, says Julia. Here’s the full interview:

Who were the people behind the blog, and what were their backgrounds before setting it up?

That’s a bit complicated. Originally the blog was set up, more as a straight website, by a member who has long since left the area. It was not working very well at that time, and the ex-member was also asking for quite a lot of money to carry it on. I don’t think the member had any particular background in IT – he was in education, although he has set up a few small websites of his own. I had done some work for it, written some materials and supplied some photographs. My son, who runs a small software company, agreed to take the whole thing into his care for a bit.

Things lay dormant and then, when my son had time he simply picked the content up and plonked the whole thing into a WordPress blog – one of the slightly posher ones that you have to pay a bit for, but he has some sort of contract and can get quite a few of these blogs, so the group just pays him a very nominal sum each year.

It then sat there for a bit longer with not very much happening except the occasional comment, and then several members pointed out that it was a valuable resource which we were not using properly.

One of the members had web experience (running her own online teaching company) and started to make it into a far more interesting blog, asking for more materials, creating new pages and adding in bits and pieces and an opinion survey of the area – as a launch gimmick. (We have kept that – it still gets a lot of interest – more since I shifted it to another page, for some reason.) Continue reading →