National UK newspapers had 1,471,936 Twitter followers at the start of September – up 213,892 or 17% on August 1 (when they had 1,258,044 followers).
I have more Twitter statistics here.
|Bookmarks on Delicious|
Quarkbase must be using the Delicious API but it doesn’t say where it gets the number. Click the papers’ name to see the Quarkbase figures (and more).
Visitors to UK newspaper sites look at an average of 2.5 pages a day, according to data from Alexa. But 62.8% of users look at just one page (figures originally posted here).
In terms of daily page views per user, the Sun (4 pages), Guardian (3.1) and Telegraph (2.9) are above average. Visitors to the Mail site look at just 2.4 pages a day – so while the Mail may have come top in the July ABCe figures, maybe its large number of overseas visitors aren’t staying to look round the site.
|Newspaper||Daily page views
The table is ranked by daily page views per user. The bounce rate is another measure of stickiness. It doesn’t exactly correlate with page views, as papers may have differing proportions of loyal, engaged users who visit lots of pages. The more pages that these users visit, the better the page view figure – but they won’t affect the bounce rate.
There are issues with using Alexa data like this as it underrepresents UK users, who may have differing usage patterns to other visitors. However, as it seems to underrepresent them more or less equally, the rankings should be OK even if the absolute figures are all out by the same margin.
Following Malcolm Coles’ piece on how the Guardian, Times and FT are winning on Twitter, Sothisischristmas graphed the results:
Other people have tweeted (or retweeted) the Guardian’s URLs 328,288 times over the last 4 months – way more than any other UK newspaper, according to my full analysis here.
The FT and Times have more followers on Twitter than the Telegraph and Mail – but they’re not tweeted about as often. The Telegraph is in second place: 120,731 tweets by other people (ie excluding the Telegraph’s own accounts) have included a link to one if its URLs. The Daily Mail is 3rd with 95,851.
National newspapers have a total of 1,068,898 followers across their 120 official Twitter accounts – with the Guardian, Times and FT the only three papers in the top 10. That’s according to a massive count of newspaper’s twitter accounts I’ve done (there’s a table of all 120 at that link).
The Guardian’s the clear winner, as its place on the Twitter Suggested User List means that its @GuardianTech account has 831,935 followers – 78% of the total …
@GuardianNews is 2nd with 25,992 followers, @TimesFashion is 3rd with 24,762 and @FinancialTimes 4th with 19,923.
The full spreadsheet of data is here (and I’ll keep it up to date with any accounts the papers forgot to mention on their own sites)… It’s based on official Twitter accounts – not individual journalists’. I’ve rounded up some other Twitter statistics if you’re interested.
Some news sites get a last updated time stamp in Google – and some don’t. It’s a bit of information next to the URL that says XX minutes ago and shows when the most recent story was published.
Not all news sites get it – although I can’t see any rhyme or reason (originally posted here).
The sites that do have it are: Times, Telegraph, BBC News, Express, ITN, Guardian. (Click the picture for a bigger version).