Alessandra Bonomolo reports on an Italian experiment to involve readers in investigative journalism.

Whether investigative journalism should be considered “dead” or “alive”, it still proves to be a topical issue able to engage readers by only mentioning its name.

Italian Repubblica.it, the online edition of the daily la Repubblica, has launched an investigative reporting “on demand” initiative. After the first three releases, the idea seems to be succeeding, with thousands of readers responding.

Every month, the online community is asked to choose an issue for reporters to investigate, among an array of options – all related to the environment. “Environment is a strategic editorial issue for us”, says Giuseppe Smorto co-editor of Repubblica.it.

The shortlist of options is drawn up by Repubblica’s correspondents. Most of the issues strongly affect a specific geographical community. Others may include follow-ups on big events in the past, such as the Winter Olympics held in Turin in 2006.

Although they are not all “nationwide and very appealing topics”, Repubblica considers the initiative as part of “an investment in the relation with the readership”. As the investigations are expected to mostly interest local communities, the proximity factor appears to play its part in the initiative’s good response. But, according to Giuseppe Smorto, the editorial focus remains on the environmental aspects.

The readers’ investigations are published both as online articles and videos. Such coverage clearly increases the costs for the news organisation, but it is seen as “an effective way to diversify the product for its final use (computer, smartphone or tablet) in order to reach out to more people”.

Unlike other outlets, Repubblica.it is not engaging its readers in the investigation itself (for instance, by asking them for tips like the Washington Post). Rather, the “investigation on demand” project involves readers in the editorial process, by choosing the topic of the investigation.

This strategy echoes another initiative of the website. Every day, Repubblica Domani broadcasts the morning editorial meeting, opening to the public the doors of their newsroom.

“This is a most advanced form of interaction with the readership”, says the online co-editor. But having readers participating in the editorial process implies that journalists also make their own investigative process open to the public. Should the original hypothesis not be verified by the facts, the reader will see an unexpected conclusion. Potentially, they will even read an investigation with no case at all, which can lead to disappointment.

“This comes with the imperative of transparency and verification”, says environment correspondent Antonio Cianciullo. The newspaper’s investigation into a controversial pollution case concluded, for example, that measures have been eventually put in place and now the situation is under control.

Given the response with the environmental “on demand” investigations, Repubblica says the initiative may be replicated in other sectors.