(Editor’s Note: This is the second in a three-part series on local online news video, summarizing the findings of a thesis study that examined the Minnesota media market and their use of online video. The second focuses on design and usability. Tomorrow’s part three will explore advertising. Love to hear feedback in the comments below.)
In addition to yesterday’s look at what’s working and what’s not in online video content, local news sites have a long way to go in reaching usability standards for video players, including location, presentation, buttons, hosting and more. Many news sites simply don’t have the resources for a redesign, especially at smaller organizations.
Corey Anderson, Web editor at the online-only Minnpost, said as a result of time and budget constraints, Minnpost.com has not been able to organize and showcase its video on the website. Clonts from the Pioneer Press had a similar sentiment, saying that the current focus is to develop a strategy in content and then build a strategically-designed multimedia page.