Tag Archives: paywall

Guesstimating the Times's online readership: 46,154

Several people have tried to work out how many people are paying to get into the pawalled Times website. My estimate (first published here) is: 46,154 a day. Update: Tom Whitwell, assistant editor of the Times, says in the comments on the original that this figure “*spectacularly* underestimates” the actual number of visitors to the new site.

To come up with this figure, I compared how many people commented on two stories – one on the Times site (now paywalled) and one on the Guardian. The screenshot, below, taken at 1.45pm yesterday, shows the Times with 4 comments in 2 hours. The Guardian, on a similar but slightly later story, had 117 comments in 90 minutes. Continue reading

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Do users really want to pay for separate Times and Sunday Times sites?

The Times and Sunday Times have launched their new paywalled sites at  http://www.thetimes.co.uk/tto/news/ and http://www.thesundaytimes.co.uk/sto/. But while the sites have some good features, which I was shown at a preview last night, I still can’t work out why users would want to pay for two different websites covering the same subjects …

What’s on offer?

The plan is to replace the current site – timesonline.co.uk – with two new sites, one for The Times and one for The Sunday Times. £2 a week (or £1 for an individual day) buys you access to both sites. There isn’t an option to get just one site.

The Times proposition

The Times won’t try to be a news wire – it’ll be offering fewer stories on its home page than most online newspapers with the aim being to enhance those stories.

Without the need to chase search engine traffic or page views for advertisers, the idea of covering fewer stories but in a better way sounds appealing.

Some articles, for instance, will have information graphic and tabs to let you explore the history and different aspects of the story without leaving the page. This package of content is brilliant – it works much better as an experience than lists of related articles or auto-generated tag pages.

The Sunday Times proposition

The Sunday Times site will look very different to the Times’s. It will have the sections people know from the paper. So, news, sport and  business – but also culture, style, travel, In Gear and the magazine.

The site won’t be updated much during the week – though the aim is still for it to function as a 7-days-a-week site.

But instead of trying to compete with the Times sites for news, it will offer readers the ability to browse and explore Sunday’s content over the week, concentrating on galleries, videos and interactive graphics.

Why two websites?

The decision to replace the current timesonline.co.uk site with two brands and two websites – thetimes.co.uk and thesundaytimes.co.uk – has obviously meant some thinking about how they work together.

They seem clear enough that they are two products – a daily news site and a site that you’re meant to browse all week. But it was interesting that the reasons they talked about for this were the different editorial teams, the “different but overlapping audiences”, the different values of the newspapers, and the different reasons why people buy the Sunday paper vs the weekday paper. Continue reading

OK then, I'll talk about the Times paywall

Tom Whitwell of The Times: We ARE assuming that driveby traffic will fall significantly. If it doesn't, we'll make 2 billion pounds this year ;-)

I spent a bit of time talking about the Times paywall today for both BBC News 24 and their 6 o’clock news programme (on iPlayer here). One particular aspect which didn’t make the final cut concerned how paywalls challenge the commercial decisions behind the traditional news mix, so I’ve recorded it below.

UPDATE: More thoughts:

Listen!

Google will give Murdoch what he wants if he renames the Sun as the Wapping News Journal

Has anyone pointed out the workings of Google Scholar to Rupert Murdoch? He’s going to have a fit when he finds out (first published here) …

Imagine if Google offered a deal like this to news publishers (as you’ll have guessed, this is exactly how Google Scholar works):

  • Where content is behind a paywall, Google will index it all and include it in its web results even if searchers who click through to the page are then told they can’t read the story without subscribing.
  • Google will work out which is the authoritative source of a story and show that – so newspapers breaking exclusives get priority over bloggers etc.
  • Google won’t differentiate these results in any way – searchers will think they’re going to see the content they can see in the Google results, but actually they’ll hit a paywall.

As I say, that’s exactly how Google Scholar works – but it’s not a deal that Google’s offering to newspapers Continue reading