Tag Archives: piracy

Is free news really killing newspapers?

Those newspaper executives who seem to be casting around for someone to blame for the downfall of their empires may want to look at the lessons learned by the music industry. Of particular interest is this from today’s Guardian:

“The Norwegian study looked at almost 2,000 online music users, all over the age of 15. Researchers found that those who downloaded “free” music – whether from lawful or seedy sources – were also 10 times more likely to pay for music. This would make music pirates the industry’s largest audience for digital sales.”

Then, take a look at this from the 2008 Pew study:

“Newspapers would have suffered even greater losses without their online versions. Most of the loss in readership since 2006 has come among those who read the print newspaper; just 27% say they read only the print version of a daily newspaper yesterday, down from 34% in 2006.”

So what is really killing newspapers?

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The biggest deal for online video this year

Anyone interested in video on the web – and particularly making money from video on the web – should pay close attention to the partnership between MTV and MySpace, which uses fingerprinting technology to allow the broadcaster to identify video being ‘pirated’ and shared on the web.

So far, so old news. The significance is this: the technology is being discussed not as a way to stop people ‘ripping’ and embedding video material, but to actually encourage them. Why? 

The money. Continue reading